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>> For the original iPad we did a case. The case is pretty cool. It can prop the iPad up for typing or for watching movies. Worked pretty well except that we went to all this trouble to make a beautiful design and we covered it up with this case; right? But more than that, we added thickness and weight to the product and we made it more difficult to use with some of the accessories. So we thought we could do better than this for iPad 2. And we started from the very beginning to design the case right alongside the product. And we have done that, but it's not a case anymore. It's a cover to cover the glass. It's a smart cover. And this is what it looks like. And it bends and folds around just like this as a typing stand and to watch movies on just like the old one. It looks great with black. Looks great with white. And it even automatically instantly wakes up the iPad from sleep when you open it and automatically puts the iPad to sleep when you close it. Now, how is this held on? Do we have some screws that you screw in? What do we do? No. We use magnets or engineering and IDT came up with this idea of using magnets that grasps it and auto-align it so it's always in perfect alignment. And I'll show you a little video of this. You won't believe it. It's so cool. And you can remove it in a second. You can add it in a second. It adds minimal weight and thickness, because it's just covering the top. It's got a microfiber lining that cleans the screen every time you move it, open it or close it. Again, it automatically wakes on open, puts the iPad to sleep when you close it. It's really easy to remove or change the cover. So you can have a bunch of them and pick which cover you feel like today and easily just put it on. And they come in polyurethane, which is used to make spacesuits or leather.
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