Noise
>>And now I'm gonna set up the next phase which I'm launching today and that is around what if you could get access to the full data feed from twitter and then start to apply some inaudible ranking and some real time efforts. And so let's go ahead and take a look at that. So here is now the full set of tweets in real time from twitter, completely the full feed, natively in the Bay experience and I can come in and you can start to see real time tweets that should roll in and refresh live. In fact anyone here who's got a tweet capable phone, just hash w2s and your tweets will show up. So you're able to reel in that search and improve the ability to search the twitter stream. You want to go to the next level where you have a couple of offerings. Here what we have is the hottest topics on twitter and this is effectively the tag cloud. And so just like most clouds that you see, you're able to see what's really popular in movie. So for example, you can see the movie Paranormal, Window 7, in fact Twitter Microsoft doesn't allow people tweeting about that from rumors and that's starting to make the twitter cloud. And of course sports scenes cause it's major league baseball. And what you can see is you can pick anyone of these and dive in or the next thing we do is we're able to then go in and take a look at the links and actually pull up the most popular embedded links. So as you know, a lot of times what happens is people's comments are only so useful. A lot of times people are commenting about popular stories so here we take a look at Michael Jackson and what you can see is this is a story that people are talking about. Or Magic Mouse, people are talking about things that are happening on an app for Apple or of course information about the game or Windows 7 launches. So we take the most popular links and again we do a relevancy, you know, assignation to the links. We can tell was buzzing, what's trending up and down and those make it on to the page. So a very powerful way, again, to say hey tell me about what the links are that are being shared out there in the twitter sphere and how do I bring those up? And finally I want to show you, we'll pick a topic like the Yankees let's say. I take no particular position on baseball cause I'm a Mariners fan but we come in here and you'll see Yankees and you'll see the most recent tweets and then below that I'll see the actual links that are being shared on the topic of the Yankees. So I can come in and see, for example, here is a story about Pedro, here's a story about what's going on with the Angels fans, there's a little bit about other teams. So they can come in and see all of the actual stories related to this topic. So and the final thing I didn't show you up front but go ahead and take a look, see all the bit URL's? How often have you seen a bit URL and you've wandered well where am I gonna go if I click on that? Now what we do is we pull out the domain and we show you the domain of where that is gonna land.
Noise
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