>> We believe, I think, for the first time with hidef, fast forward, rewind,
>> pause, slow motion, there's some really amazing features here. I think the
>> number one feature though is the boss button. You have to have a boss
>> button. I think at the very least this represents a very good monetization
>> opportunity for NBC. We put a boss button in when we did CBS March Madness
>> in 2008, and it was very popular. There's more than just the video.
>> Obviously, that's a key component. In the 2008 Olympics in Beijing, one
>> thing that NBC found was very popular and generated a lot of return traffic
>> a lot of traffic was the photo gallery. Beijing generated around 30,000
>> photos from different wire services and from their own photographers. We're
>> gearing up to do something similar where we receive the photos. We built a
>> special player experience using again Microsoft Silverlight and again Zoom
>> Technology that allows you to get in close and if you want to see this
>> happens to be Lindsay Vaughne the woman that we saw she eventually went on
>> to win a World Cup medal. You can zoom in and see the detail on her hat.
>> Now, this is all, of course, dependent on the quality of the photos that we
>> receive from the wire service, but this is some technology that we actually
>> rolled out with Microsoft for Hard Rock and Playboy of all magazines. Yes,
>> that was a fun project to test. The thing I really want to show you is the
>> collection of the Olympic gold medals. Now, there's only 86 gold medals
>> being created, and they're built they're created by the Canadian Royal
>> Mint, and they're beautiful. They weigh a pound. Look at this. They're
>> gorgeous. They have this texture to them this kind of shaped texture. And
>> that's an orca theme in the background for the regular Olympics. There's a
>> raven theme for the Paralympics. And these are just some beautiful photos.
>> By the way, I checked right before the presentation a pound of gold costs
>> about $16,000. So these are gonna be really nice medals to win, and I hope
>> we bring home a lot. There's a particularly gorgeous medal I got to show
>> you. Switch to this kind of grid mode, and it's the Paralympic medal. Look
>> at that. It's Braille on the back. That was an awesome touch. So beautiful
>> content. What was really fun for Vertigo is that typically when we do
>> testing for new technology, the opportunity that we have in which to show
>> the new technology in testing, it's private behind the scenes. People don't
>> see it. In this case the testing for this technology was Sunday Night
>> Football. So every Sunday you're seeing kind of a sneak preview of some of
>> the technology that we're using to gear up for the Olympics. Now, there are
>> features this is actually one of our test servers. This is a game I think
>> from the second or third week, and I'm afraid I have seen this Yahoo ad
>> about 400 times. So we'll just load. Let me tell you a few things we have
>> here. On the right-hand side that's not populated yet, we have different
>> cameras. So you know the cable camera that they suspend above the field,
>> and they fly around the field? You can choose just to watch that feed. You
>> can watch, of course, the broadcast feed, an end zone camera, and a couple
>> of other cameras. During the game the sideline reporter Andrea Kramer is
>> using Twitter, and we have that integrated. There's a way on one of the
>> tabs for you to communicate and ask questions to one of the analysts from
>> profootballtalk.com, and he's pretty snarky. It's kind of fun to watch the
>> questions that come in. I'm clicking on a timeline marker. This is a pretty
>> interesting any Giants fans in here? You won't like this scene. So this
>> we're looking at the broadcast feed, and if I were to go full screen it
>> really wouldn't be 720. I'm going to leave it in this mode because I'm
>> going to show the view. Watch here on the side here with all the cable
>> cameras. I'm gonna backup that interception and then switch to the end zone
>> camera. Now, watch how this play unfolds from the end zone perspective. So
>> there's the throw then everybody just stands there looking down field and
>> watch this one lineman with his arms up. So now what's happening and
>> they're saying we've got to get a shot of Tom Caughlin, the coach, so look
>> at the cameraman trying to find Tom Caughlin. And there he is not too
>> happy. So that's going great. We're very happy with experience and I
>> believe Sunday Night Football is happy as well. If you want to learn more
>> about this, we have a page dedicated. This is vertigo.com. Use
>> vertigo.com/olympics. There's an extra thing that we're showing here that
>> will become more popular or prevalent as the games continue. It's the
>> ability to grab a clip that you really enjoy and share with your friends
>> through Facebook connect or share it in your own blog. So there's a way to
>> take a snapshot of the code and embed it directly in your own player. We
>> also have a couple links to the main site so all this content not only
>> lives in NBC Olympics there's a parallel set of content on Universal
>> Sports. So it was a simultaneous launch of the two. So that is I had
>> exactly ten minutes to do this presentation. According to the clock, I have
>> 15 seconds left. This is the countdown timer that I'm using. This is really
>> what matters to me right now. We've got 92 days in which to prepare for all
>> this to go live. And so I hope you guys enjoyed this. I hope you're rooting
>> for Team USA, and we'll see you in three months.
==== Transcribed by Automatic Sync Technologies ====
