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Otellini demos enterprise social-networking app

November 6, 2008, 3:23pm PST | Length: 00:04:15
At the Web 2.0 Summit, Intel CEO Paul Otellini shows a new social-networking application targeted for businesses. He shows how an employee of a large organization is able to socialize and network with other colleagues, learn more about the company, and collaborate on projects.

Transcript

Otellini demos enterprise social-networking app

Male Speaker: Well, I wanted to show you today a vision of tools that we're working on at Intel that represent, let me say enterprise collaboration, enterprise social networking. And I'll walk you through a scenario about a prototypical new hire, it's gonna be a woman named Lily assumed spelling. She happens to work for us in china and her job is in marketing, okay. And while I talk through this, if you'd watch the screen you'll see what I'm talking about, sort of play out in front of you here. So, Lily comes to work, it's day one, and we wanna give here an environment where she can help integrate herself into the company. We wanted allow her to start networking, introducing herself to her team, teammates, team members around there. We want her to have a better work environment, what are the projects she's working on, how does she coordinate in those projects, company information, events, parties, et cetera. We also want her to be able to learn what kind of classes are out there. What kind of best known methods can she get from co-workers in terms of giving her hints to do her job better. We wanna give her a network that's dynamic, one that is customized by her, but also learns from her coming backwards. We wanna use the knowledge of that network -- excuse me, to provide the context, the information she needs to do her job. She can find the people with the information she needs at the right organization levels and within the social context has the means to reach out to those people. We want her to be able to search for all the rich data in the corporation to establish stronger connections with their team members and build the professional networks. Communication tools are essential in all of this. We have to give her the tools of collaboration, IM, e-mail, voice and video, but we wanna integrate those very tightly into a communications network manager. She also needs to manage her professional learning and by that I mean she needs to be able to view online and organize her class work to learn about her job, acquire the skills she needs to go further in the company. We want to subscribe her to news feeds. We want to have information tag from teammates reaching her. We want the system to also find content on topics related to her projects, products and interests, all dynamically fed to her. We want to manage -- she wants -- we want her to be able to manage her time in a personal work zone. In this example, she's part of a marketing campaign. That work space would include her number of things. It would have a team Wiki to coordinate the activities. There's a collaboration zone where she works with team members. It's got a meeting manager that allows her to integrate all the meetings and the communication tools. The meeting manager allows her to know which attendees are online. She can find all the shared documents, she can find the applications and the collaboration tools to deal with all of those people. And the system will continuously learn through the messages that she sends out, the document she creates and reviews, and the team members that she'll collaborate with. The data is continuously being updated to improve the system's ability to give her what she needs when she needs it. It changes the whole nature of collaboration. Now these tools don't exist today. We're building some of it at Intel and if you will, I'll I call this Enterprise 2.0. In case you haven't figured out there's an interesting thing about businesses and software, they pay for it. If you're looking for a business model that might be interesting, finding the way to capture the needs of enterprises, medium and large-sized businesses is a pretty good way to make a living. All you have to do is look at Microsoft and Oracle to really see the potential of what you can do with enterprise class software. We have different needs in the enterprise. We have the same needs that you have in a social arena in terms of the connectivity as I just showed you, but also have the needs of security, manageability, reliability, all the stuff that IT Managers need to be able to run their enterprise in a robust fashion.

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