RIM targets business users with BlackBerry PlayBook

September 27, 2010, 3:46pm PDT | Length: 00:04:15
RIM President and Co-CEO Mike Lazaridis introduces the BlackBerry PlayBook, a 7-inch touch screen tablet with Web browsing, multitasking, and even Flash.

Transcript

RIM targets business users with BlackBerry PlayBook

Music

>> Introducing the world's first professional tablet, the BlackBerry Playbook.

Applause

Cheering

>> See, everyone needs a great playbook. Whether you're a sports team, your business, your developing strategy, or you're coping with your family, everybody relies on their, on their playbook to keep them focused and get them through the day. Let me talk to you more about our Playbook. First, it's always on, and it's ultra mobile, and it's ultra thin at 9.7 millimeters. It's the ideal form factor. Its seven-inch high resolution wide-screen display is super comfortable to hold and super convenient to carry. The first time you hold it, it just feels right, and you want to take it everywhere you go. Second, the BlackBerry Playbook will deliver a no-compromise Web experience. Not just web kit, not just web HTML 5.0 but also full Flash 10.1 with hardware accelerated video.

Applause

>> And you're going to be able to get the full Web experience. Third, the multimedia experience. The BlackBerry Playbook will support 1080p HD video with an cheering industry standard HDMI outconnector for connectivity to external displays. Something our CO's have all asked us for. So you can do a straight from your Playbook to a presentation. And you can display anything from PowerPoint documents, websites, or even videos. We've added not just rear camera but also front-facing camera for video capture. applause And these are full HD cameras, both the front and the back.

Applause

>> And you'll be able to run both the HDMI out and be able to play something completely different on the LCD screen. Just imagine the kind of user interaction that will be able to generate. Fourth, this thing is Enterprise ready. CIO's can rest assured the BlackBerry Playbook is absolutely Enterprise ready. They can take advantage of the unique BlackBerry integration with secure parent. So think of this, right? You've already got a BlackBerry. You already have an account. You're already paying for it. It's already connected into BlackBerry Enterprise server. It's already being controlled and managed from IT. You already know how to use it. All the data's already been sent to your BlackBerry. Why send it again? Why not use the NSA approved Bluetooth secure pairing to have an amplified view of what's already on your BlackBerry? An amplified view of the Enterprise standard.

Pause

>> You won't need any new software. You won't need new security. You don't need new IT administration. No new data plan. The Playbook has out-of-the-box compat, out-of-the-box compatibility with over 250,000 Enterprise servers already in market. The BlackBerry Playbook, just like the BlackBerry smartphones, will because the Enterprise standard.

Music

==== Transcribed by Automatic Sync Technologies ====

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Interesting, but Lazaridis sells it with as much enthusiasm as my daughter when told she needs to finish her peas.

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