>> Inventive collaboration is about taking the discrete knowledge and expertise of one technology organization and interweaving it with that of another. So here's the call to action. We as vendors need to create this common development process by ceasing the opportunity in the following 3 ways. First, although almost a cliche we must collaborate on standards. An example is the key management infrastructure standard that EMC collaborated with HP and IBM to establish. But, the pace of standards development is often slow especially in new technology areas causing standards to devolve into the lowest common denominator. They are important but cannot be the sole focus. Second we need to share technology. Let me repeat that. We need to share technology. We're not good at sharing always. Making core technologies in key area more accessible can accelerate the growth productivity of the eco system by reducing the time and expense of developing mature enterprise class capabilities. This is the reason why RSA will make technology tools generally available over time. The first of these was announced this week. The RSA share product, project offers our Be Safe tool kits free to developers and invites them to participate in an online community with some of the greatest minds in cryptography. Third and most important it will take enhanced technology integration because information moves everywhere the problem must be solved across the infrastructure. That's why policy decision and enforcement points must be embedded into the infrastructure itself. This is the reason EMC, Sysco and Microsoft joined forces in the area of data loss prevention. By embedding our DLP technology into their products we take a giant leap forward in clearing a landscape of point tools creating a common language of policy and risk. But perhaps the most exciting of these integrations is an emerging technology virtualization. By embedding policy controls and audit into the virtual layer now we avoid having to build a process around the technology and enable virtual environments to achieve today near ubiquitous coverage in a frictionless manor.
==== Transcribed by Automatic Sync Techologies ====
