Salesforce CEO chatters about new social media platform

November 18, 2009, 3:14pm PST | Length: 00:09:56
At Dreamforce Global Gathering 2009 in San Francisco, Salesforce CEO Marc Benioff and technology head Parker Harris show attendees Chatter, a new collaboration and social media tool built for the enterprise. Benioff says the new tool will leverage social-networking models and bring them into a secure and private cloud where people, content, and applications will have profile feeds and groups.

Transcript

Salesforce CEO chatters about new social media platform

Noises

>> Marc: With Sales Force Chatter, what you're going to see is something very, very simple. With Sales Force Chatter, it's going to be the magic of Facebook and Twitter brought to your enterprise. With Sales Force Chatter we're going to see the magic of content, apps, and people, that same magic that we already see on the consumer social networks, the real time model brought into the enterprise and we're going to ask you all to do one thing, we're going to ask you to do one thing with Sales Force Chatter, we're going to ask you to join the conversation and we're going to ask you to come into this network of content absent people and to do something totally new on the level of collaboration in the enterprise. Now normally at this point I would do the slides but I'm not going to do that, not going to do slides right now. What I'm going to do instead is we're going to show it to you because before I do the slides I need to walk through a few key things with you and I think it's extremely important to do that. So let's go ahead and let's do a demonstration of Sales Force Chatter so will you please welcome, I don't know where he is, I hope he's here.

Music He's my co-founder and head of technology. Has anybody seen him? Parker Harris, Parker Harris, co-founder, salesforce.com, and head of technology. Welcome.

Applause We see him.

>> We see him.

>> Marc: So Parker is here. Welcome Parker and we are going to give you a demonstration of some of the basic elements of Sales Force Chatter. We're going to give you a basic introduction then I'm going to go in, we're going to give you some more detail slides of what it is and then we're going to give you an advance demonstration of the technology. So first of all Parker.

>> Parker: I'm not Ashton Kutcher but I'll have to do Marc.

>> Marc: Welcome.

>> Parker: Thank you.

>> Marc: Well let's bring up the screen Parker.

>> Parker: All right let's bring up the demo.

>> Marc: All right well now you may have seen the new user interface that George was showing and you have the option of turning this on. I just wonder how Sales Force Chatter will also work on the old user interface but Parker and I actually built the new user interface together.

Laughter And we like it and we're going to use it.

Laughter So here's the new salesforce.com user interface coming this spring to a Sales Force instance near you and you can see that there is a couple new things happening on the screen right, okay, and what you can see is we have our tabs across the top, we have some tabs, let's not do anything yet Parker but you know zoom in so people can see the tabs. Home, profile, people, groups, account, contacts, content, reports, staff, sports net, great thank you, and you can see there's a little picture of me, we're are actually in my account, you can see that, Marc Benioff's account and you can see I've given a little status update, Mark Benioff is launching chatter at Dream Force so I've already given you a little fore shadowing that all of our users, our two million users all over the world, will be able to do status updates like they can in the Facebook and Twitter world, and then we have a Sales Force homepage here and how many people here know what a Sales Force home page is with the dash boards, and the approvals, and the calendar, and all of that? Is everybody following me? Cause I don't want to rush ahead but this is the Sales Force home page with the dash boards, approvals, calendar, and all the, my events, my tasks down below, and so forth and so on, there they are. So is everybody following this Sales Force homepage? But there's something different at the top of that homepage and do you see it, where it says chatter, because not only do you have all your dashboards, and your events, and your approvals, and so forth but right there I can open it up and I could see a feed.

>> Parker: Would you like me to do that Marc?

>> Marc: Let's go ahead and do that.

>> Parker: Alright let's go.

>> Marc: What's that?

>> Parker: I said would you like me to do that?

>> Marc: Yeah alright. Alright so I can go ahead and see a feed now right on my homepage of everything going on in my enterprise and I could see Mara Iams assumed spelling saying something and I can see George Hu saying something and Parker said something and then Steve said something about what Parker said something and I mean that's' kind of what you would expect that right. We have status updates, everybody's kind of talking to each other right. You get that? Alright and we're scrolling down now oh, whoa, whoa, whoa, whoa, whoa, whoa, whoa, hold on Parker. Well I understand Marc Benioff is saying this and Jim is saying this but what is this Allied Technologies thirty five K, I mean that looks like we have a, an opportunity is talking to us.

>> Parker: Well Marc that is what's so different about what we built here. It's not just the people on your enterprise talking to each other, which is really, really important so I don't want to play that down. That is really key cause we want to facilitate that communication but what is also happening is the data in the service has come alive and it's talking to you and it's telling you things about what's happening.

>> Marc: Do you mean like apps are talking to me on this.

>> Parker: The apps are talking to you.

>> Marc: Well you're going to have to explain to me what that means. I mean I have never heard anyone use that phrase before. My apps are talking to me not just my people. Alright well, we have to, we're going to have to take a look at that. What else is going on in this feed? My apps are talking to me and it looks like my content is talking to me.

>> Parker: Uh huh.

>> Marc: What is this SAP and this oracle icon?

>> Parker: Well it's not that I've embedded SAP and oracle within Sales Force.

>> Marc: Yeah at some point, maybe we'll figure that out.

>> Parker: But what's amazing about this is it's part of our platform and as you know we're completely open and so things that are happening in your enterprise even though they don't happen on Sales Force can come into chatter, just as it would into Facebook for example if you're going to feed into Facebook connect, and that event goes in and then you know everything that is going on in your enterprise. If something happens in SAP, supply chain order has been filled or an oracle and how that relates to what's happening with Sales Force.

>> Marc: So my enterprise apps are talking to me? Well that's pretty exciting. We're going to have to go back and drill on that. I mean, wait a minute now, what's this power point presentation is talking to me down here too?

>> Parker: Uh huh.

>> Marc: Alright well, we're going to have to go back and take a look at that. You know this, let's, let's close that. Can you close that chatter thing up, I mean I'm, okay that makes me feel a lot better. This is back to the Sales Force I know and love. Okay now I've got this status update going on Parker, maybe I, do I also, you know do I, can I have a profile now at Sales Force like I do on Facebook and Twitter?

>> Parker: You can Marc. Let's take you back to your comfort zone and talk a little bit more about you.

Laughter

>> Marc: I really appreciate that Parker. Thank you.

>> Parker: You know that's what I'm here for so as you can see you got a complete profile in here and so not only do you have to read articles about Marc but you can find even more in the company about who Marc is, what his interests are, who's interested in him so there are all these people that happen to be interested in what is Marc doing today. Typical of this type of service.

>> Marc: So those are like followers. Those are other employees who want to know what I am doing and what I am saying so that, so they subscribe to my profile.

>> Parker: Exactly but imagine if it weren't you Marc and it was maybe someone less well known like maybe myself then you could come in here and actually learn something about me, which would be very valuable, maybe I could help you.

>> Marc: That's a novel idea.

>> Parker: Maybe I could help you and the company do something with your job. Maybe I could help you close a deal, or close a case, or just help a customer.

>> Marc: So what else will I see here in this kind of the profile capability? I see followers, I see my basic contact information, I see my bio, do you have my, you have my start date and my payroll information too?

>> Parker: Well let me just add a little something here before we get to payroll because you're jumping way ahead of me, okay.

>> Marc: Alright.

>> Parker: Alright because simply within your profile you could be talking to this whole audience or with the people within your company to say you know Parker and I are demoing chatter and it's amazing and that's going to go out to the people in your company but let's be clear it's going to go out and something that we haven't emphasized is that this is on our trusted platform. That's so radically different about what we're doing here okay. The information that is flowing in your enterprise between people, between data, the data that is happening, the content, it's all based upon the sharing model and the security model you have already set up. There's nothing new to do. It takes that information, that security and applies it to all the communications that are happening, which is incredibly powerful.

Noise

==== Transcribed by Automatic Sync Technologies ====

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