Applause Speaker 1: Now there's one more thing. No. Nothing. A small thing, it pertains to iTunes in the Cloud, as you recall, iTunes in the Cloud is just for the music that you purchased from the iTune store, now at 14 billion songs -- 15 billion, excuse me, that's a lot of songs out there that have been purchased from iTunes Music Store, but you may have some that you ripped yourself, and there's three ways you can deal with that. One, you can sync your new devices over WiFi, or cable, cable, and you only have to sync them once just to get that music on them and then you can rely on iCloud to take care of getting all your new purchases off iTunes onto that device. Or, if it's just a few songs you love, that you don't want to leave behind, you can buy those songs that you'll miss on iTunes. And we're going to offer a third way, which is called iTunes Match. And what is iTunes Match? Well, iTunes Match uses the fact that we've got 18 million songs now in the iTunes Music Store, and the chances are awfully good that we've got the songs in our store that you've ripped, and so we wrote software to scan those CDs, you know, the ripped CD, the, the, the non-iTunes music and match it up with those songs we have in the store, all right? And so, we can give that music the same benefits as music purchased from iTunes, and it takes just minutes, not weeks. If you have to upload your whole library into some locker in the sky, that literally takes weeks, this takes minutes, because we're scanning and matching your library so we don't need to upload that, that large part of your library, and the few songs that remain, well, we'll upload them. But with 18 million songs, we're most likely to have what you've got.
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>> In addition, iTunes Match will upgrade those songs that match to 256 kilobits AAC.
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>> And iTunes Match costs just 24.99 a year, so if you've got a bunch of music -- if you've got a bunch of music that you didn't buy from iTunes, you can get all the benefits of the Cloud service and more, in terms of upgrading your music, for 24.99 a year. Now, if you look and compare that some competitors, let's just look at Apple and Amazon and Google, you're -- you kind of get surprised, because, again, the library in the Cloud, we scan and match, the other guys you got to upload your whole music library, again, that's going to take weeks. Music apps on your MAC and PC, well, you're stuck with a web app, instead of iTunes, upgrade to 256 kilobits per second, the other guys aren't upgrading you at all, the annual price for 5,000 songs, we're 24.99, Amazon charges you $50 for the storage, and Google hasn't announced their pricing yet. Even at 20,000 songs, we charge on flat price, Amazon's up to $200 for the storage, and Google hasn't announced their pricing yet.
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==== Transcribed by Automatic Sync Technologies ====
