>> Given that entrepreneurs have relatively scarce resources which platform should they develop for first and why? I think I know Bart's answer and probably Matt's but maybe we'll start with Dorian. Which platform?
>> Yeah I mean I think as we look. We started with mobile messaging, text messaging, voice messaging we do some mobile web and we're releasing our first application using the iPhone. It's the easiest, you know most popular ubiquitous thing we can do and I think second just from a pure convenience sake it is a very valley centric view and we're US focus company we would look to Android again for more convenience. When we think about updating applications and we think about a user base that is going to have to upgrade their own applications or if we submit upgrades to the application we have to get that approved and then you know just track our user base across multiple platforms that are gonna have to upgrade, we have to chose the ones that are just gonna be easiest for our limited resources, and where we also see the uptake cause I think I appreciate the point which is why we focused on mobile messaging for the first couple of years because smartphones are not adopting that fast but what you do see with smartphones is that's where the opportunity is and as the advertising and gaming takes off and those markets take off you know its gonna be smartphones that bring us there so you know as you invest into that that's the place that current money is and where future money will be.
>> Sure Sam.
>> I will say definitely the iPhone first but I would not discount Android. I mean for 2 reasons. One of them is we know they're doing well, I mean they're doing very well, but Apple is doing phenomenal so that it could synch with the growth of Android but they're still on 1 device they're gonna increase that. The other issue is it's much easier to be discovered on Android, I mean iPhone you have 65,000 applications so there's 64,999 reasons for you not to be discovered. It's easier to be discovered on Android and it's land grab and great applications like the 1 Bart builds will be successful on the Android as well. A 3rd platform would be you know kind of like almost dips almost to an insignificant numbers which is Blackberry, what the hell is going on with these guys. I mean get your act together. So I think they need to do something to improve the the ecosystem and open that platform because they do have a lot of penetration. Granted it's a more of professional device but I think they have a big challenge to catch up with the iPhone. Palm is too early to tell so but again I mean the big question comes what about Symbian. If you're looking at the broader market and large media companies they are asking us about Symbian support but if you look at the developers it's the eyes of the middle class. I mean we used to think you know the EA's of the world and you know Namcose assumed spelling and what have you would be the big players, they're not. It's the eyes of the middle class and those folks are not gonna focus other than the iPhone and the Android. But I think there will be consolidation that'll be the concept of a publisher. I think Matt is that are you investors in NG inaudible
>> Right there will be the rise of a publisher that takes on developers under their wings, give them money from them, give them marketing distribution and those guys will think of a broader platform statue. So I think it'll go iPhone first, Android, then Symbian then they make decisions about Windows Mobile, Blackberry and what have you.
>> Hermina assumed spelling what do you think?
>> Well you know my answer laughter right. It's a loaded question but that being said if you want to be truly practical, I believe you start somewhere, you try it out, you find out where to scale. My invitation is consider inaudible everyone a scale and if you look at a lot of the developers you know in our developer program we have 3 layers, we have just people who are developers, and we have 4 million registered users globally and interestingly about 20%, 19% are in the United States about 40 some % are in Europe and 30++ and you can do the math are in Asia. But when you look at people who are in our tiered programs where we actually gave a lot of hand holding, help them with actually getting to market and you know picking up business models etc which is called the launch pad, and the next year which is called the Pro it's completely skewed the other way around. 55% are in the US and these are mostly people who have tried the other program but now are really looking for international growth and development. There's no better company who can help you there, who can help you make choices because think about it, the I you know what do you call picking of resources, building an app, getting it to an app store is just one part of it. Figuring out how you get to larger markets and what do you do is the other part and that's where we can help.
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