WWDC 2009: Apple offers a $99 iPhone

June 8, 2009, 2:09pm PDT | Length: 00:01:00
At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, announces that the company will make its cheapest iPhone even cheaper. The 8GB model will start selling immediately for $99, a $100 price cut.

Transcript

WWDC 2009: Apple offers a $99 iPhone

Knocking sounds

>> But we want to reach even more customers, and make our phones even more affordable because so many people would love to get into an iPhone.

>> So in addition to that we're going to keep a model of the iPhone 3G on the market, priced at a breakthrough price, just 99 dollars.

Applause

>> And that's for an 8 gigabyte version.

>> When we think about it, a high end Smartphone, state of the art, the phone that changed everything, and people can get into it at a price that really there's never been a good Smartphone yet at this price point. We really hope this opens the market up even more.

>> And that starts today, the new iPhone 3G at 99 dollars because the product's in the market and we can move that now.

Knocking sounds

==== Transcribed by Automatic Sync Technologies ====

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