Hulu CEO: New ad innovations offer more choice to TV watchers

Hulu CEO: New ad innovations offer more choice to TV watchers

Summary: At the NewTeeVee conference in San Francisco, Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial. Kilar says the future of TV is advertising but that he believes in lightening the number of ads viewers see today.

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Topics: Emerging Tech, Hardware

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  • RE: Hulu CEO: New ad innovations offer more choice to TV watchers

    yaya!
    akacheshire
  • RE: Hulu CEO: New ad innovations offer more choice to TV watchers

    How about adding captions? some shows and movies have them but not all. If no captions are availably why include sound? Deaf and Hearing impaired people don't need the sound.
    lwc0783@...
  • Still don't have a clue, do they?

    I use Hulu for exactly one thing: showing others how the Hulu experience is nothing like standard cable or even Netflix.

    So far, the cable TV companies innovations, paltry though they are, still leave internet-TV systems in a distant second place. Combining live TV, DVR, and VOD capabilities, cable covers all the viewing modes. I can choose to watch a show live, or record shows or series for later viewing and skip over the ads. If I forget to record something or decide to "catch up" on a show that I was not previously watching, VOD is offered from many network and most premium cable series.

    Netflix still offers the best value for money on the internet side, and if they ever reach a deal with the networks for current series, Hulu is toast.
    terry flores
  • Sounds great... but....

    You would think that Hulu Plus would have all but eliminated the commercials in lieu of a subscription fee. Unfortunately, it appears that they have added to the number of commercials on top of the fee. I wonder if Kilar addressed this at any time during his presentation. I'd be interested in the thought process behind this.
    BayonneFrank