Is Print Finally Dead Yet?

Is Print Finally Dead Yet?

Summary: In honor of the print edition of Encyclopedia Britannica's passing into the digital pages of the history books, we discuss new media's age old question: is print dead yet (or is it merely a walking zombie)? Craigslist has decimated a valued profit center in the world of printed newspapers. Printed books have given way to Kindle readers on every street corner. Glossy magazines are desperately trying to find new life in interactive iPad editions. Meanwhile, most specialty trade and technical publications long ago felt the need to jump to the Web. And now, despite almost of decade of Britannica's experts screaming into the wind that Wikipedia wasn't a legitimate source of educational information, Britannica's storied 244-year-old print edition gives up the ghost, due in large part to the existence of Wikipedia. In this video, ZDNet's David Gewirtz and Josh Gingold discuss what's changed in the world of online content, what it means to marketers, and how it will likely impact the world of business.Recorded from a ZDNet webcast on March 20, 2012.


Topics: Collaboration, Mobility

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  • Phew!

    What a slog! Didn't need the history lesson or the "statistics". Really.

    And, this is a no-brainer. Unless you think we've been asleep under a mushroom for the past two decades, the trend is clear: digital content will continue to grow, and at the expense of much of today's printed material.

    Print will never go away. There will always be a need for printed material. We still use candles, right?
  • riddle me this

    My last book, The New Polymath (2010) sold 25 to 30x in hardbacks as eBooks. My new book, The New Technology Elite is running 20X in its first month. Ironically, both books are about tech innovation so the audience is digital. However, case studies in books and speaking events still like to bulk order hard copies to hand out, for author to sign etc. eBooks via Amazon Kindle or IPad or B&N Nook are still a single copy market.
  • Encyclopedia Britannica's passing

    Encyclopedia Britannica gave up the ghost because people are no longer will to pay thousands of dollars for an encyclopedia when they can get one online for free.

    Too bad, because, nothing can replace a real book.
  • books,etc..

    Look at the education system in this country???

    The basics (reading,writing,math,etc..)are not taught as when I was in public school. How many school age kids have seen an atlas, dictionary, road map,etc..?

    What if a cyber-attack shuts down a power grid?
    Everyone relies on computers and other devices today...what happens when the power is out for 2 weeks after a storm or your cell phone/GPS battery dies? How are people going to get their information?

    People expect ALL INFORMATION to be there at the click of a mouse or tap of a cell phone device...
  • As David said...

    Distribution was the main cost of the print industry. By having things go digital, they no longer have to pay for paper, ink and trucks and all the labor to move the product.

    Yet, they now charge almost as much if not MORE for the e-version of a book then the dead tree version and the user doesn't even get to re-sell their own property.

    Why? Because of greed. Because the execs saw an opportunity for insane profits and control and jumped on it like a lion on a baby antelope.

    The irony here is that the old adage of "charging what the market will bear" has been replaced with "you will pay this price or else" (see the battle between amazon and publishers over Kindle book prices) and people still buy the stuff. So, I vote with my pocketbook and do without or go to half price books and buy used. Do I care that it's used? No, not anymore. Execs have been squeezing all of us for almost a decade by not giving raises but jacking the prices, thus cost of living is skyrocketing. That is the only way we can still get what we want without going without: Buy used, be frugal. If the industry doesn't like that, then drop their prices or go out of business. Like they'd allow prices to drop...

    So, will print be dead soon? No, but I'm sure that the execs will try, via either buying off lawmakers to make used markets illegal or some other means, so that their bonuses are assured and people are separated from more of their money.