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The Future Of... Credit Cards

February 9, 2011, 3:05pm PST | Length: 00:03:57
They're a modern-day must. Anyone who's ever forgotten their credit card at home or worse, lost it, knows exactly how crucial that piece of plastic truly is. With rampant fraud and ID theft though, most cardholders are equally aware of the risks. But what if the account number on your card disappeared when not in use? ZDNet correspondent Sumi Das explores payment innovations from Dynamics, Square and Bling Nation.

Transcript

The Future Of... Credit Cards

Background noise Sumi Das:The 24 million locations accepting credit cards worldwide, it's plain to see how Americans end up charging over two and half trillion dollars each year. Convenience comes at a cost though, these plastic cards are easy to lose, and common targets for theft, but in the future, the way we pay may be simpler and safer.

Background noise Sumi Das: Since it was first introduced in the '50s, the credit card has changed, but a major overhaul is in the works, thanks to technology developed by Pittsburgh based Dynamics. Speaker 2: Card 2.0 is a next generation payment card platform that has an entire computer in, in a card, it has a battery, it has a number of chips, a micro processor, a buttons displays. Sumi Das: Even the magnetic stripe has been revamped. Speaker 2: Our cards have a inaudible stripe, called the electronic stripe that can change on the fly, any bit of information. Sumi Das: Because it's rewritable, a single card could store multiple accounts, to switch accounts, user press the button next to the corresponding account number on the card's front. Speaker 2: For example, you may see a debit card and a credit card on a single card, you may see a corporate credit, and a personal credit account on a single card. Sumi Das: But, what if you loose that one, all important card? The technology offers added security. Speaker 2: In order to turn the card on, you have to enter an unlocking code that only you know, into the face of the card, you enter the right unlocking code, then your number's displayed visually. After a period of time, the display turns off, and the stripe completed erases itself. If the card's lost of stolen, it's irrelevant, it's a dead piece of plastic. Sumi Das: Bad news for credit card hackers, welcome words for card holders. Credit cards won't just function differently in the future, you'll be able to use them in more places. This plug in device can turn a tablet PC, or Smart Phone into a point of sale for your plastic. Accepting credit cards can be costly for merchants, especially small businesses, like Mission Minis in San Francisco. Speaker 3: Merchant accounts charge you between 35 and 50 dollars a month to rent the gear to use to take credit cards, and usually you have to sign up for a three to five year lease. Sumi Das: Enter square, which charges per transaction, but forgoes contracts and monthly fees. Just insert the card reader into your phone or tablet, download the app, and customers are ready to swipe and sign.

Background noise Sumi Das: And, they can opt to get receipts by text or email, no bulky, pricey hardware, no complex setup. But, will we even use credit cards in the future? Kuppa Cafe in Palo Alto accepts cash, credit, and bling. Speaker 4: You pick out your bling tag, and you just have the blinger, the cashier will actually enter the amount that you're transacting. Sumi Das: Bling tags link to Paypal accounts, but they also share information on Facebook, offering business owners a unique glimpse at analytics. Speaker 4: You can go in online on your Bling Nation Facebook dashboard, so you log in, and you say, okay, so from now on, in the, for next hour, if you come in, I'll give you four dollars off any order, or I'll give you 50 percent off anything, because I'm really slow, I need to get people in. Sumi Das: The future of credit cards, a smarter way to charge it. For ZDNet, I'm Sumi Das.

Background noise

==== Transcribed by Automatic Sync Technologies ====

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RE: The Future Of... Credit Cards
patrieu 5th Jan
Why haven't credit card companies implemented the requirement for an ID card at all time ?
Have been for decades and despite years' worth of ID theft and other issues, they still remain unencrypted. Banks too lazy to put in a very mundane procedure? Or will the profit margin be hampered too much?
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RE: The Future Of... Credit Cards
geofer50 15th Feb 2011
Yuck! Give me good old greenbacks. This is really a great idea in an ideal society!
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RE: The Future Of... Credit Cards
nevertells@... 18th Feb 2011
Why haven't credit card companies implemented the requirement for a pin number like one has to have for a debit card. Unless someone is stupid enough to write their pin number on the card, no one is going to use your card. Hackers will figure a way to hack a fancy credit card with a computer inside, but they sure can't hack your brain.
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RE: The Future Of... Credit Cards
Fletchguy 23rd Mar 2011
@nevertells@...
The pin is a good addition to stop the average street crook but the pin is also storeds in the swipe and can be bypassed by an average hacker. The card they showed with the built in computer actually will make it easier for todays crooks as its basically a computer with code on it which means it will be hacked quickly and daily even if they figure a round robbin stytle to switch up.. The idea isnt great but we will see. The sticker on the phone linked to paypal is a real bad idea and the idea i think its called NFT or NFT where your account info is on your phone is the worse idea yet which is why am am guessing apple backs it since they do the dumbest stuff out there. I did get something useful from the article though. The phone swipe square app is just what i wanted so just got that up and running so thanks for that info writer.
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RE: The Future Of... Credit Cards
neil.postlethwaite@... 26th Apr 2011
@Fletchguy
The PIN is not stored in the swipe, that is complete bollocks.

The PIN on entry to the PED (Pin Entry device) is hashed against encrypted contents of the chip and gives a yes/no to correct entry. The PIN is not held anywhere, other than at issuer bank.
1) No matter how they desig thyis thing if it involves digital anything someone WILL hack it and copy it and use it for unlawful/illegal means. There is NO such thing as un-hackable. The only people who refuse to believe this are those peddling the products. I'm not saying this new tech is not more secure then existing credit cards only that its NOT as secure as the saleman would have you believe.

When was the last time any sale person whom you did not know pesonally, told you the truth and nothing but the truth? Sales is latin for "commerce via the art of deception".

Case in point: At Pwn2Own (just recently) a frnch team "took down Safari 5 running on a MacBook Air notebook in five seconds". Remeber when APples had the unhackable sofwtare?

NOTHING IS HACKPRROF
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WELL SAID
MrElectrifyer 16th Mar 2011
@BlueCollarCritic That's exactly what I was going to post until I came across your post wink
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RE: The Future Of... Credit Cards
john.mc.baker 4th May 2011
My personal opinion is that when Near Field Communication (NFC) chips ship as part of every smartphone, we will see a move from plastic to on-board credit cards. The advantage of NFC is that it allow over the air provisioning, additional information during the transaction, and the use of NFC for other things like tickets, coupons, licenses.
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RE: The Future Of... Credit Cards
jeffpk 26th May 2011
How about a card that has no numbers on it at all?

Simple and effective:

https://www.revolutioncard.com/
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What's the plug in device?
Marc Erickson 28th Dec
No mention of company, designer, or any other info that would allow me to look it up.
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Why haven't credit card companies implemented the requirement for an ID card at all time ?

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