Online ad strategies

Online ad strategies

Summary: There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.

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TOPICS: CXO
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Topic: CXO

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  • RE: Online ad strategies

    Ren, What 3rd party company would you recommend for a "one stop solution" to all my online strategies, If I chose to use all 4 of those avenues like you were mentioning, along with like many other "targeted" local sites. I'm interested to get your opinion on this. Also, When your discussing placements - and many of these other companies you mentioned, that I've never heard of, like "valueclick" or "tribalfusion" do they simply manage Google/adwords and then place you on different "network placements" inside Google/adwords? Or are you talking about companies that are marketing to ENTIRELY different audiences, like local websites (local.com citysearch, yb, yellowpages, etc) and then of course your big company sites like manta, linkedin, etc... I'm a bit confused, even after watching that video 2wice and visiting the providers you suggested... Thanks in advance Ren!

    Cheers and nice video again,
    Jeremiah R.
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