SAP demonstrates 'Recalls Plus' app for consumers Summary: At a press conference in San Francisco, Sam Yen, vice president of strategic initiatives at SAP, demonstrates a smartphone app targeted to parents of young children featuring back-end integration with the U.S. product recall database. April 10, 2012 -- 15:48 GMT (08:48 PDT) Loading... Please wait. Topics: Smartphones, Apps, Hardware, Mobility, SAP Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.