Short clip: American Airlines social media experiment Summary: Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions with customers. November 4, 2009 -- 08:51 GMT (00:51 PST) Loading... Please wait. Topics: CXO, Collaboration, Social Enterprise Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.