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Del Monte Foods: Following the chain of demand

June 10, 2008, 12:34pm PDT | Length: 00:01:16
Marc Brown, CIO of Del Monte Foods discusses different methods of tracking supply and demand, all the way from suppliers to the warehouses.
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Talkback Most Recent of 1 Talkback(s)

  • Demand? Hardly.
    This is an important topic, handled superficially. RFID is not a solution, as your questioner implies, merely a dumb technology with potential to contribute to better in-store visibility, IF proper store-level compliance practices are adopted. Mr. Brown to his credit sidesteps that part of the question but then recounts some very conventional sources of store and warehouse data used to trigger the Del Monte Foods supply chain. Where is the use of demand modeling applications? Where is the commitment to investing in store-level compliance and visibility? The future of the demand chain begins with In-Store Implementation (ISI) practice innovation.
    ZDNet Gravatar
    jtenser@...
    11th Jun 2008

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