Is the Apple rumor mill getting out of control?

August 26, 2009, 2:40pm PDT | Length: 00:01:30
ZDNet Senior Editor Sam Diaz shares his thoughts on the constant rumors surrounding Apple’s product plans. Diaz says he’s grown tired of the speculative blog posts that offer just a small amount of reliable information.

Transcript

Is the Apple rumor mill getting out of control?

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Host: It's no secret that I'm a big fan of Apple's products. So when the buzz about something new from Apple starts hitting the blogosphere, I get just as excited as the next guy. Well, lately, it seems like the rumor mill and the deep secrecy at Apple that launches those rumors is getting a bit out of hand. It's come down to the point where someone has even taken his own life because of it. Last money, a worker at a Chinese factor that manufactures iPhones committed suicide after he realized that one of the 16 iPhone prototypes that he was responsible for had gone missing. Surely, it was only a matter of time before details of this device reached the Internet. Of course, that's an extreme case, but it goes to show the lengths that some people will go to in order to get an inside scoop. These days, all the talk is about two things. An Apple news announcement next month, and the introduction of a new tablet PC. I have no doubt that a news announcement is coming. For the past few years, Apple has made music-related announcements in September, a jumpstart on the holiday shopping season. So those rumors don't surprise me. But then there's this talk about a tablet PC. Look folks. I have no doubt that Apple has something big up its sleeve, and all signs seem to point to an iPhone-like tablet PC. Of course, the company isn't saying anything about it. So all those reports out there are unconfirmed. And to be fair, we at ZDNet have written about many of those rumors. Largely those that have been reported by credible news outlets that appear to have inside sources. But what I've grown tired of are the random blog posts that offer little more than speculation based on just a tidbit of information. You know, something like details from a prototype that went missing from a Chinese factory.

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==== Transcribed by Automatic Sync Technologies ====

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Talkback Most Recent of 13 Talkback(s)

  • Tablet PC?
    Sam, do you realize that you're calling the upcoming Apple tablet a "tablet PC"? I don't think Apple would appreciate that.
    ZDNet Gravatar
    knoxbury
    27th Aug 2009
  • In the Case of Apple, It's ALWAYS Out of Control!
    I think it's amazing that Apple gets so much free publicity from the media, and others, who seemingly can't wait to gush over anything Apple. Always going on about how "cool" it is, the hype rarely goes into detail about the real drawbacks of owning the product(s) produced by, what is arguably, the most controlling company in its respective industries. Instead of listening to what the consumer wants, Apple tells them what they can have, and the sheep just go along. While attention is warranted in the case of Apple's media players, and maybe the iPhone, the hype over Apple's computers is way over the top considering their 9%-12% (depending upon the study cited) market share.

    Additionally, what should be perceived disapprovingly is that, while Apple is not above building their own market share on the backs of other companies' products (Bootcamp - Microsoft), Heaven forbid that anyone else does something similar with an Apple product (Palm Pre - iTunes). Instead, Apple is not only given a free ride (due to its draconian EULAs) but defended by the hype machine and the fanbois.

    I'm sorry, but I just don't "get" this ridiculous love affair with Apple and its products. It seems to turn ordinarily discriminating consumers into nearly religious zealots who feel compelled to preach the "gospel" of Apple. It's Unbelievable! Industrial design isn't everything, folks.
    ZDNet Gravatar
    Saugus
    29th Aug 2009
  • Why I Love Apple...in One Word

    .....MICROSOFT.


    LOL!
    Microsoft drove me to Apple.
    I HATED computers.
    I haven't a SINGLE piece of Microsoft in my Macs and I'm kind
    of smug about that.
    Since I went Mac, I haven't had a single freeze,virus,crash...not
    even a hiccup.
    I work with MS crap at the University that I'm employed
    by...and I HATE it.
    I come home...and I'm zen...........

    Persons who "diss" Apple the way you are just really can't be
    working with Mac products. Because going an entire 12 years
    without a single malware experience would have you
    understanding the "Apple love affair" just a bit better.
    It wasn't the rumours that sold me on Apple...it was Microsoft.
    ZDNet Gravatar
    pajcastle
    1st Sep 2009
  • Similar story here
    After 20 years of frustration with Windows and mild curiosity about
    the Mac, I finally jumped ship and now run on Macs and Ubuntu PCs.

    Do I "love" Apple? No. I simply appreciate the engineering and
    attention to detail. Oh yes, and that things are done more easily.

    Do I hate MS? No way. Why would I bother getting ulcers?

    It is the MS trolls and shills who amaze me. They spend enormous
    amounts of time trawling the blogs to post a swipe at Apple whenever
    they can. Now, if Windows were half as good as they seem to think it
    is, then it would be obvious to everyone and they wouldn't need to
    bleat so loudly all the time. They stand condemned by their own rants
    and their pointless, misguided intolerance.
    ZDNet Gravatar
    rahbm
    1st Sep 2009
  • RE: Is the Apple rumor mill getting out of control?
    I personally can't wait until H___ freezes over...

    which is when apple will release a tablet PC at a
    price point that will make it viable for the only
    market that will ensure it's success, the 20 million
    post secondary students that can now purchase most, if
    not all of their textbooks online in e-format. It
    escapes many that this is the most applicable use for
    a tablet, and the fact that texts are now available in
    e-format is the key for this working.

    Microsoft has found pretty much any and every way to
    screw up marketing tablet PC's with the death-nell for
    their once noble effort, OneNote, hampered by it's
    attached printer driver not working on many 64bit
    systems.

    The irony of this is lost on many, but here's the
    chuckle; Microsoft released bloated Vista, which made
    people switch to 64bit systems so that they could
    utilize more ram, but now by cutting OneNote's
    usefulness by half, with a broken printer driver,
    because it doesn't work with 64 bit systems, they have
    given the education market yet another reason to not
    upgrade. LOL.

    And so, my pilot project at my university to introduce
    and test efficacy of tablet Pc's is now on hold, until
    MS can fix their brain fart, or someone else releases
    a tablet running on an OS that works...
    ZDNet Gravatar
    MurphysLaww
    1st Sep 2009
  • RE: Is the Apple rumor mill getting out of control?
    I personally believe that Apple generates many of these
    rumours themselves.....what better and cheaper way to do
    market research than to float an idea out there and then
    let the bloggers and the media spread the word and then
    field,FOR FREE, the opinions and interest of the
    marketplace?
    The avid interest expressed by the public response to the
    Mac "tablet" is telling them that they'll sell them in
    plenty....and we're even telling them what we want it to
    look like and what features we'll pay for.
    I have little doubt that Apple is more than happy with the
    rumour mill and uses the market feedback it provides
    them to great advantage. If anything, the mystery makes
    Apple even more popular to watch and increases
    sales...everybody loves an intrigue, after all, and the Secret
    is just a part of Apples cachet..owning a piece of that
    brings a bit of that to the holder. I know I'll have
    everybody's attention, at least for a little while, when I
    whip out MY AppleTablet..... wink
    ZDNet Gravatar
    pajcastle
    1st Sep 2009
  • Yes
    "I think it's amazing that Apple gets so much free publicity from the
    media"


    It must annoy the heck out of Microsoft! However, if you go back (say) 10
    years ago, the press was all about MS. So Apple must now be doing
    something to attract all this interest, and that would be interesting
    products, higher profits and consumer interest.

    I do draw the line on speculation, though. I agree with Sam, I think the
    rumour mill is out of control. So many comments are baseless.
    ZDNet Gravatar
    rahbm
    1st Sep 2009
  • Apples rumour mill latest?
    What is the latest on the internet chat rooms?? Apple has had talks with Oracle for the purchase of Solaris 11 as a shortcut into the enterprise market? Solaris has alsways been named as the Apple of enterprise but this is scary!
    ZDNet Gravatar
    The Management consultant
    31st Oct 2009
  • RE: Is the Apple rumor mill getting out of control?
    If they are linking from the comment, I would consider it spam. If they post a comment, and it is on topic, be glad someone saw your blog and thought enough to post to it. mirc . chat . mirc sohbet . chat sohbet . cinsel sohbet . cinsellik sohbet . http://www.hayda.net/
    ZDNet Gravatar
    www.hayda.net
    29th Nov 2009
  • good
    deneme
    ZDNet Gravatar
    mert34
    28th Jul
  • thank
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    6th Aug
  • hii thanks
    In fact, until someone makes sense of what "natural" means in this context, I'm not even assuming it has much meaning.
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    15th Aug
  • RE: Is the Apple rumor mill getting out of control?
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    ZDNet Gravatar
    anadoluweb
    2nd Sep

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