Microsoft's four-year brainchild: Wallop

September 29, 2006, 10:51pm PDT | Length: 00:02:55
What happens when Microsoft brings in psychologists and Web developers to create a social-networking site? You get Wallop, which lets Flash developers build personalization widgets that could cost users a buck or two. CNET's Rafe Needleman speaks with Wallop CEO Karl Jacob at DemoFall 2006.
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