Remembering Steve Jobs: Launching iTunes on Windows

October 5, 2011, 5:45pm PDT | Length: 00:03:55
A pivotal moment in Apple's history, CEO Steve Jobs announces iTunes for Windows on October 16, 2003. Jobs stated at the time, "It's probably the best Windows app ever written." The release was also considered a good strategic move by Apple because, for the first time, Windows users could buy music from Apple's online store, giving them a feel for the Apple user experience.

Transcript

Remembering Steve Jobs: Launching iTunes on Windows

>> Steve Jobs: So I'm here to report to you today that this has happened. "Hell froze over"

>> Steve Jobs: Today, today we are announcing that the second generation iTunes doesn't just run on the Mac but it runs on Windows 2, exactly the same thing, on Mac and on Windows, not-- Applause

>> Steve Jobs: This is not some baby version of iTunes or the Music Store -- it's the whole thing. iTunes for Windows is probably the best Windows app ever written. Applause

>> When we set our mind to something, we go all out, and you will see that when you experience it. It runs on Windows XP and Windows 2000, and it is fantastic. But before we even get to the Music Store, I want to focus on just one thing first. iTunes for Windows is the best jukebox ever on Windows. Even if you never use the Music Store. It's unbelievable. It is a fantastic jukebox. iTunes has always been heralded as the best jukebox out there, and now it's available to Windows users. And the first one is more music. We started off with 200,000 tracks on April 28. Today we are announcing that we're going to have 400,000 quality tracks by the end of this month. We're already well over 300,000 on the site. They're all in the pipeline by the end of this month. We'll have 400,000 quality tracks, but we've also signed up over 200 independent labels. The second thing -- this is going to be big -- audio books. We are putting audio books right alongside the music, spoken word content. We've done a deal with the biggest company in audio books, Audible-dot-com. We really like these guys, and it's a multi-year exclusive deal, so this is the only place you're going to find this stuff. And we are announcing that today we have over 5,000 books on iTunes. That's over 20,000 hours of spoken content, right alongside the music. And it's not just books; it's things like public radio, some of our favorite shows off public radio, Terry Gross's Fresh Air, This American Life, Click and Clack on Car Talk. This is great stuff. It's all in high-fidelity, and there are of course, free previews of all of this content. This is what the genre page looks like for Audio Books, and it's going to be really hot. Let me show you a few of the book pages. The DaVinci Code, this is a very popular book. This is here. Tom Clancy, and one-click shopping. Buy a book, starts downloading, you've bought it; it's that easy. These audio books also have perfect round tripping with the iPod. So you start to listen to the book on your Mac, you stop, you sync it with your iPod, you take your iPod, you start to listen to it again. It picks up right where you left off on your Mac and your iPod. You listen to it for awhile on your iPod, you go back and sync your iPod, you go back to your Mac, you start to listen to it. It picks up right where you left off on your iPod. You go back and forth, round trip, all day long, and it remembers where you left off on the last device. Nothing else in the world does this.

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RE: Remembering Steve Jobs: Launching iTunes on Windows
dowlingm 19th Oct
The number of times I've had to do factory restores and painfully long syncs due to f**king iTunes. And the download sizes... good grief...
0 Votes
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Funny...
Naryan 6th Oct
I quite happily and regularly call iTunes the worst Windows app ever written.
@Naryan Agreed. All due respect to Steve and his great accomplishments, calling iTunes the best app on Windows is patently false. It's a memory hog, freezes more than it should, and overall not very performant.
iTunes at it's core needs to be re-written from the ground up on the Windows side.
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RE: Remembering Steve Jobs: Launching iTunes on Windows
Rohan Jayasekera Updated - 12th Oct
iTunes for Windows is by far the worst application I use.

While I'm not surprised that it installs various Apple things that are standard on Mac OS but not on Windows, such as an iPod interface that runs all the time (which is just a performance drain for those of us who don't use iPods), I am surprised by the bugs. It's been years and Apple still won't fix them. (Or, as vahnx suggests, do a complete rewrite based on the native environment of Windows, as the current "let's create a virtual Macintosh" approach doesn't work at all well.)

There would be a clear financial advantage for them to do something about the horrible situation. Bugs, freezing, and bad performance can discourage people from spending money on the iTunes Music Store. And if "giving [Windows users] a feel for the Apple user experience" was really one of Apple's goals, well...
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ditch itunes
wolfmeiister@... 13th Oct
All respect to Steve Jobs; I gave up on using itunes on windows years ago - it is THE worst app I've encountered. Anyone looking for an alternative - Winamp - remember that media player from years ago? well it's much revamped and supports ipod sync. and is available on Android. plus there's many alternatives to itunes store to buy your music. ditch itunes!!!
MediaMonkey. 'nuff said.
The number of times I've had to do factory restores and painfully long syncs due to f**king iTunes. And the download sizes... good grief...

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