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>> I really haven't had much interest in eBook readers, largely because I've been turned off by the hefty price tags on the Amazon on Kindle devices but now here comes Sony with 2 new eReaders including a $200 pocketsize version and a larger $300 touch screen model. The company is also dropping prices on new release eBooks and best sellers and will also offer access to Google's public domain library. But here's why Sony's entry into the space is especially interesting; by coming in with more reasonable pricing, a light weight and pocketsize addition and even cutesy colors to chose from, Sony may be able to pull off what it used to do best, attract main steam consumers. Sony's executives point to a strategy that makes its readers both accessible and affordable for the masses and that includes placing them on the shelves and display cases of retail outlets where main stream consumers shop; places like Wal-Mart, Target and Best Buy. For now, the wireless connectivity on the Kindle keeps it ahead of Sony in the eReader game but Sony says that that wireless connectivity is coming soon. And remember, a lower priced product doesn't necessarily make it better than the competition but if Sony can leap frog directly over the early adopters who fell in love with the Kindle and get right at the main stream market who just might be lured in with the more affordable option then suddenly we've got ourselves the makings of an interesting eReader show down for this holiday season.
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