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Sun CEO speaks out on corporate blogging

April 25, 2008, 3:40pm PDT | Length: 00:04:45
At the Web 2.0 Expo in San Francisco, Sun CEO Jonathan Schwartz shares his views on the future of business blogging. The chief executive is credited for pioneering the corporate blog as a tool to reach customers, employees, and others, but he predicts the novelty of his methods will soon wear off.
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