The B2B Marketing Sweetspot Summary: BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ads. July 27, 2005 -- 17:17 GMT (10:17 PDT) Loading... Please wait. Topics: E-Commerce, Browser Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.