Tim Cook takes the stage as Apple's CEO Summary: At a press event in Cupertino, Calif., the newly appointed Apple CEO takes the stage. Tim Cook says, “I consider it a privilege of a lifetime to have worked here for almost 14 years, and I am very excited about this new role." October 4, 2011 -- 11:54 GMT (04:54 PDT) Loading... Please wait. Topics: Apple, CXO Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.