Trade show on a train

Summary: Putting a new spin on trade shows, Siemens takes its marketing blitz on a 14-car, 1,000-foot train that has traveled the globe to showcase the company's latest technological advancements. Correspondent James Hilliard takes the tour with Siemens spokesman Steve Morgan.

Topic: Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

0 comments
Log in or register to start the discussion