What's working and what's not in SEO?

At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discussed the best ways to drive traffic to your site. Dion Lim, COO of SimplyHired.com, stresses his company's success with partnerships--if you make people money, he says, they'll be your friends for life. Neil Patel, a Quick Sprout Blogger, says to develop relationships with bloggers to generate buzz, and Anita Cohen-Williams, founder of MySearchGuru, claims that organic SEO is not dead--rather, it's still very important. The panel was moderated by Charlene Li, founder of The Altimeter Group.