Tune up your targeting

April 25, 2006, 9:58pm PDT | Length: 00:03:23
Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.

Tune Up Your Targeting

Tune Up Your Targeting

Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting...

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