What is semantic search?

October 22, 2008, 2:52pm PDT | Length: 00:03:42

Semantic search uses the science of meaning in language—instead of just searching keywords, it checks the context of the words to return more relevant results. Brooke Aker, CEO of Expert System USA, predicts that it will usher in the era of Web 3.0.

Transcript

What is semantic search?

Brooke Aker: Hello. I'm Brooke Aker, CEO of Expert System USA. Today we're going to talk about: what is semantic search? Semantic search is technology that allows machine comprehension of all forms of content. That gives us a chance at productivity, a game of connecting the dots, saving time, making more money for business people.

But let's start by talking about where we've been. Web 1.0, in the form of Google, Yahoo, those kinds of search technologies, really keyword search technologies, had single point production and mass consumption. The documents went out to the masses. That's the form of search we know best.

Web 2.0 is now sometimes called the Social Web, the great democratization of information that both connected people and documents to each other, in other words, mass production and mass consumption.

And while this is a great innovation, it has its implications for business people. As the amount of information grows, productivity has a tendency to flatten out. So here we are with Web 1.0, and today with Web 2.0. And where are we going from here?

Part of the danger with keyword technologies in the form of Google, Yahoo, and keyword technology search, is that that will decline. Semantic technologies give us the chance to increase that productivity once again. So here we are ‑ Web 3.0.

So think of it this way. Instead of Web 2.0, what we're going to have is Web 3.0. And what that is a person over here, who's now picking, having the semantic web pick people and documents and information just for my use. That's Web 3.0.

So what are the benefits of semantic search? Today, companies are using semantic search in a number of ways. One of the most interesting is to tally up consumer generated media.

Semantic search can understand sentiment from consumers and their experience with products and services. Across the vast amount of information available to us, we can understand what people think and feel, how they use products.

Better ads. You can use semantic search to have a better understanding of the content and place those ads next to your content in a better manner so you're maximizing advertising dollars.

And lastly, you can use semantic search for better, more precise search for every day functions inside the company. That means a better set of results, a smaller set of results, an analyzed set of results that starts to answer questions, and point the way forward. In the end, it's really about saving time and making money.

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Web 3.0 Semantic Search

Wow!

I'd really like to hear more about Expert Systems conducts these searches. My company is overwhelmed with information and material. Sifting through these mountains of text and data for useful, actionable materials is a real challenge. I really think a system that could do search in a contextual manner would save time and money and make our marketing and business development efforts more streamlined.
anjenaire
24th Oct 2008
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RE: What is semantic search?

Semantic search uses the science of a home of google update a site compare with linux a contact site from another big company a website which upgrade always a home page is the best meaning
Juliety
24th Oct
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RE: What is semantic search?

Semantic search has been there for a while:
see http://streamingmediaworld.com/gen/reviews/searchassociation/index.html [2000] or its technical description: http://knoesis.wright.edu/library/resource.php?id=00193 [2002]
apsh
3rd Nov 2008
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Semantic Search => The Do Button

Semantics allow machines to understand the context of what we are asking for. Rather than keeping the concept of "search" we should replace it with the notion of "Do". Let's continue the conversation here: http://lamisphere.com/2008/10/14/the-do-button/
Jlamis
6th Nov 2008
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RE: What is semantic search?

Transinsight's GoPubMed.com wins the 2009 red dot: best of the best award for excellence in communication design

Dresden, Germany - 2009

Transinsight's GoPubMed.com, the semantic search engine for the life sciences, has been recognized with the 2009 red dot: best of the best award in the category communication design - graphical user interfaces and interactive tool. A total of 6,112 submissions were received from 42 countries. The jury selected 470 entries for the "red dot design award." A group of only 56 submissions were selected as "the best of the best" and will be participating in the final round for the "grand prix award." The Transinsight team is proud to receive this prestigious award.
Further information: the company www.transinsight.com the semantic search engine www.gopubmed.com
ti2009
21st Sep 2009
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RE: What is semantic search?

@ti2009 Transinsight's GoPubMed.com, the semantic search engine for the life sciences, has been recognized with the 2009 pembe maske energy balance oyna oyunu moliva orjin krem tutune son nanomatik complex 41 new fx15red dot: best of the best award in the category communication design - graphical user interfaces and interactive tool. A total of 6,112 submissions were received from 42 countries. The jury selected 470 entries for the "red dot design award." A group of only 56 submissions were selected as "the best of the best" and will be participating in the final round for the "grand prix award." The Transinsight team is proud to receive this prestigious award.
gaberdiye03
21st Jun
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RE: What is semantic search?

Ovitas has developed a solution that improves result relevancy of fulltext search by adding education news and semantics. k l
edward polling
4th Jul
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