Vodafone picks up 4G rollout pace

Vodafone picks up 4G rollout pace

Summary: Vodafone expects to add 100 new 4G sites each month across Australia, with hopes to ramp it up to 300 each month later in the year.

TOPICS: Telcos, 4G, Australia

Vodafone Australia is accelerating the rollout of its 4G network, with the company announcing that it will be adding more than 100 new 4G sites across the country each month.

Vodafone CTO Benoit Hanssen said that as part of the company's commitment to deliver a fast, reliable network, the company plans to eventually ramp the numbers up to 300 per month later in the year.

"People who have yet to try 4G and are used to using broadband mostly at home will be surprised at just how fast 4G data can be. It's the ultimate browsing experience for smartphones and tablets," he said.

Based on a speed test research by Ookla, Vodafone's 4G speed averaged nearly 45Mbps in Sydney, Perth, Melbourne, and Brisbane in February, which is higher than Telstra and Optus, which averaged only 42Mbps and 43Mbps, respectively, and in fewer cities.

"Our customers from capital cities right around Australia are telling us they love our new 4G network," said Hanssen.

"What speed means to them in practical terms is faster browsing on the internet, being able to stream video and music with ease, browse news, and use social media apps to their heart's content."

Vodafone has also announced that it will be doubling its customers' data allowance with the launch of its Double Data offer for its new and existing customers.

Customers joining or upgrading their current plans to a 12- or 24-month AU$65 Vodafone Red Plan and above before April 29, 2014, will receive double the amount of data for the life of their contracts.

Vodafone is also offering those not on contracts access to the Double Data offer on month-to-month Red SIM Only options from AU$35 and above. The offer will expire by the end of April.

Vodafone said the decision to increase its data allowance will enable its customers to fully enjoy the company's 4G network. It also means, in some cases, that its Double Data offer will triple the value of other providers. For example, on an AU$100 Vodafone Red plan, customers can get 10GB of data, which is double the usual 5GB.

Topics: Telcos, 4G, Australia


Since completing a degree in journalism, Aimee has had her fair share of covering various topics, including business, retail, manufacturing, and travel. She continues to expand her repertoire as a tech journalist with ZDNet.

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  • Really Vodafone?

    Fastest 4G .... well actually what should have been said was "fastest 4G on an Android device where we have coverage , which by the way is less than our two competitors which means you will spend less time on the Vodafone 4G network than you would if you were with Telstra or Optus" .... but of course that was not what was said. PR again and an absence of real world measures. And the double data? Clearly struggling to get customers still otherwise why give away revenues? And of course it all changes again at the end of this year as Vodafone do not have any 700mhz Spectrum for LTE which means they are going to be left behind in the performance race by both Optus and Telstra.
    • Really Vodafone??????

      Hi Wazza11,

      You seem to know quite a bit about 700mhz.

      Do you know which handset manufacturers will be ranging handsets capable of transmitting on this frequncy?

      To my understanding, Apple, Samsung, LG, HTC and Sony have no immediate plans on adding this to their range.

      I understand some wifi modem manufacturers will be providing capable devices, but not the major players as tge global standard for 4g doesn't sit on 700.

      Could voda be onto something?

      At a rate of 100 new sites per month, they will catch up in no time. Who knows what they will be pudhing through 1800 in 12 months.

      Hope im not stirring another Voda basher, your time is up!
      • Left behind

        TalkBiz1 , no they can't catch up as the sites they refer too are existing sites and all they are doing is adding LTE to them which at 1800 leaves them well behind a 700 or even an 850 network. And you line "global standard for 4g doesn't sit on 700" - please don't just make things up to try and argue - the global standards for LTE are spectrum agnostic and all manufacturers are developing multi band devices that cater for both the Asian 700 and the US 700 , as they have with all other spectrum assets.