Waterstones to sell Kindles with in-store offers

Waterstones to sell Kindles with in-store offers

Summary: Waterstones is to sell Amazon Kindles and offer special deals to customers who use the devices in its physical stores.Waterstones will begin selling Amazon Kindle devices in its stores.

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TOPICS: Telcos
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Waterstones is to sell Amazon Kindles and offer special deals to customers who use the devices in its physical stores.

Kindle Touch

Waterstones will begin selling Amazon Kindle devices in its stores. Image credit: Amazon

The UK bookseller said in a statement on Monday that the move would "complement and strengthen the traditional attributes of the bookshops to which the company remains fundamentally committed".

"The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop. With the combination of our talents we can offer the exceptional customer proposition to which we both aspire," Waterstones managing director James Daunt said.

Meanwhile, Amazon chief Jeff Bezos said his company "could never hope for a better partner to bring together digital reading and the physical bookstore".

Waterstones is in the process of rolling out free Wi-Fi access across its chain, and it plans to start selling Kindles in the autumn. Customers who have bought their Kindles from the retailer will be able to use them to log on to each store's network and see deals associated with that branch.

"When you're using your Kindle in store then you will get a Waterstones experience using your Kindle," a Waterstones spokesman told ZDNet UK on Monday. "You'll be able to browse content digitally and have access to exclusive content."

Last year, Waterstones was talking about launching its own e-reader to compete against the Kindle.

However, the company's spokesman said on Monday that Waterstones was "not looking at partnering with anyone else or doing anything along those lines".

Several details will only be announced closer to the launch, namely which Kindle models will be on sale, and whether Waterstones will sell the devices at the same price as that charged by Amazon for direct sales.

Topic: Telcos

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

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4 comments
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  • Sounds like only those who have bought their Kindle from Waterstones will be able to use them in-store - very disappointing. I have no intention of replacing the one I bought last year.
    archerthom
  • So when is Amazon buying Waterstones?
    pjc158
  • It basically unlocks all the Android marketplace apps and unlocks the device. I am one very happy Kindle owner!
    kindlelove
  • My wife and I love our new Kindle Fire. It's lightweight, easy to use and has a great interface. The first thing I recommend anyone with a new Kindle do is install the nook app. We got our instructions from google
    kindlelove