What Chromebooks really mean for Windows

Summary: For businesses, Chromebooks aren't about what you get - they're about what's left out. The knee jerk response is 'the operating system' (it's Linux underneath but you'll never see it) but the omission that appealed to most of the businesses talking up Chromebooks at Google IO is complexity.

For businesses, Chromebooks aren't about what you get - they're about what's left out. The knee jerk response is 'the operating system' (it's Linux underneath but you'll never see it) but the omission that appealed to most of the businesses talking up Chromebooks at Google IO is complexity. With no locally installed apps, just Web apps and streamed virtual apps from VMware or Citrix, and hardly anything that the users can configure or change, there's not much to go wrong or get confused by. Of course if you want the same functionality and power of rich applications you're just migrating the complexity into the infrastructure (for virtualised applications) or the Web server (for Web apps), but it would be easy to argue that's where any complexity should be - in the hands of the people who get paid to put up with it.

Google's TCO calculations compare Chromebooks to a completely unmanaged desktop; Microsoft uses those same Gartner figures to push System Center and MDOP and Windows InTune (and Dell uses them to lease you managed notebooks). If you're going to virtualise applications to run on Chromebook you could get many of those advantages by virtualising them to run on Windows (and I expect the vast majority of businesses that use virtual apps on Chrome will be using them on a mix of platforms courtesy of Citrix or VMware). If you're one of the companies with 60% of your corporate data on the desktop rather than the server, you can use group policies to stop that without abandoning the idea of local storage.

You can do VDI and roaming profiles and folder redirection and group policies and desktop optimisation with Windows - and you can chose between umpteen different tools to do that, which may be a plus or a minus depending on how you view it - but usually it's a struggle to get users to accept locking down systems, and when you have a complex and unmanaged desktop environment it can seem like it's easier to throw it away and start again (as the old joke puts it, I wouldn't start from here). But while I might complain if you put a thin client with no YouTube access on my desk, Google has managed to make thin client look sexy by dint of packaging it as a laptop and taking advantage of the fact that a lot of what users want to play with is on the Web now.

The message of IE9 and IE10 (and, I predict, at least some of the message of Windows 8) is about the Web being better on (a not-too-elderly version of) Windows, plus all the rich apps you know and love. Is Windows itself something you love? Chromebooks should be sending a message to the Windows team that for users, Windows just can't be ugly or complicated any more. A lot of Windows 7 is easier to work with but dig deep enough into a control panel and you'll find a dialog box crammed with checkboxes; in IE9 that's one click into the Internet Options control panel. Anything marked Advanced is likely to be a dialog that would look at home in Windows 2000; it's like falling back down the rabbit hole. And that's assuming you know where to find the tool you need. Quick, how do you change the width of scroll bars in Windows? Of course it's obvious that you start by clicking the link in Personalization to change the window colour and then choosing Advanced appearance (er, not - and in that case searching the Start menu or control panel doesn't find the tool for you with any search keyword I can think of).

I recently turned on a new notebook that came with a long list of pre-installed software and had over 80 processes running; dealing with all of them would still involve delving into the notification area, the uninstall programs control panel, individual app options, the startup folder and probably the Registry (or at least the nifty Sysinternals Autoruns tool). That's a rich set of options for developers and power users to take advantage of - or a really confusing set of options to have to learn your way around. Of course, in the Chrome browser I can't even find a way to choose not to put the URL on the bottom of every Web page I print, and I don't think taking away all the tools is the answer - but the experience can be a lot nicer than this.

One size does not fit all; but finding your size in the racks of a badly organised discount store full of screaming toddlers (or a quirky department store that's added a lot of different rooms and galleries and collections over time; complexity doesn't equal downmarket) makes it tempting to go to a shop that only has baggy pants that you can tighten with a belt as necessary. Sure, the expert shoppers can make a beeline for the right shelf, but too many Windows users have to hunt through the interface experience of a rummage sale.

I don't care how deeply buried some of the options and dialogs in Windows are, too many people still have to face them; shouldn't that heritage of nested hierarchies of multi-tabbed dialog boxes be retired in favour of something simpler and better organised? Adding the ribbon to Explorer might help; and by that I don't mean slapping five buttons on a ribbon with a link that brings up the same old Folder Options dialog - I mean making sense of all the options and making them easy to work with. The excuse of not having time or resources to work through the entire interface is a problem for the Windows team to solve, not something for users to put up with.

Chromebooks do a tiny fraction of what PCs can do - but they do it with a fraction of the complexity users have to deal with on too many Windows systems. Windows needs to keep the power and lose the complexity.

Mary Branscombe

Topic: Windows

Simon Bisson

About Simon Bisson

Simon Bisson is a freelance technology journalist. He specialises in architecture and enterprise IT. He ran one of the UK's first national ISPs and moved to writing around the time of the collapse of the first dotcom boom. He still writes code.

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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9 comments
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  • " but they do it with a fraction of the complexity " - Amen to that.
    phil@...
  • Removing complexity? To me that's removing functionality to me.

    As a linux person - I need my stupefying amount of control, so a chromebook is not for me but other people might like it.
    dai1313
  • Having used a Chrome CR-48 for several months during the pilot program, I can tell you that for most business users, the Chromebook can do a LARGE fraction of what a PC is actually used for. It is disingenuous to say "Chromebooks do a tiny fraction of what PCs can do." In the practical sense, the average user, only does a "tiny fraction" of what's possible on a PC. Google has carefully aligned these tiny fractions to be as similar as possible. And Chromebooks can do a lot that a PC can't do, like boot in 8 seconds, eliminate backups, save money, time, ...
    twight-1858b
  • Without 24/7 Access to WiFi or 3G all Chromebooks are really expensive and big paperweights - you cannot do any work at all without constant internet connection and 100% availability of cloud services - and we all know such conditions do not happen in real life.
    leogoldberg
  • leogoldberg: That's not true. http://www.slashgear.com/chromebooks-can-work-offline-already-hundreds-of-apps-offline-ready-11151475/
    durango99
  • In a business context, Chromebooks can do everything a Windows desktop can do - just use virtualised Windows desktops running on a server, and Intranet web servers and web apps running on an intranet server. It is a lot more secure, and doesn't require expensive and time consuming desktop management as does a Windows desktop.
    Mah
  • Quite frankly, if as a business you can't get reliable broadband and 3G in your offices, then you should really be thinking about moving somewhere else, because you won't be able to run a modern business.

    Chromebook is a luggable laptop/desktop, not an ultra mobile device. It is for lugging between offices mainly and for occasional mobile use. In a home or office context, with both broadband connected WiFi and 3G, you are very unlikely to lose both at the same time and lose all Internet access, and you are better off with Chromebook than using a WiFi or LAN connected Windows desktop or laptop - you will be happily able to send off email etc. on Chromebook when your Windows desktop/laptop has lost Internet because it only connects to WiFi.
    Mah
  • Working for the council at a city with the 3rd worst 3G coverage in the UK, moving elsewhere is *not* an option!
    stevebarb
  • One solution that can make Chromebooks more appealing to business is Ericom AccessNow, a pure HTML5 RDP client that enables Chromebook users to connect to any RDP host, including Terminal Server, physical desktops or VDI virtual desktops – and run their applications and desktops in a browser.

    Ericom‘s AccessNow does not require Java, Flash, Silverlight, ActiveX, or any other underlying technology to be installed on end-user devices – an HTML5 browser is all that is required.

    For more info, and to download the beta, visit:
    http://www.ericom.com/html5_rdp_client.asp?URL_ID=708
    AG4IT