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With rumors circulating that Apple will unveil the next iPhone in September, speculation as to what the iPhone 6 will bring to the table hitting fever-pitch, the usual tech websites are awash with mockups and what claim to be leaked parts from the next-gen handset.
Rather than wade through the gossips and conjecture, I'm going to approach my take on the iPhone 6 from a different angle and look at what it needs to stay ahead of the game.
Forget about pseudo-3D displays and smartwatch connectivity, here's what the iPhone 6 needs to stay ahead of the game.
Let's start by looking at the threats facing the iPhone. Primarily I see the danger coming from two directions. First is Samsung and it's flagship Galaxy S5. Samsung has packed a lot of new sensors and gizmos into its flagship handset, which will no doubt appeal to those who like to have new toys to play with.
Another threat is from Amazon and the Fire Phone with its cool 3D-esque display. Sure, it comes across as a bit gimmicky, but gimmicks sell, and Amazon has access to a massive potential customer base at which it can push the handset.
While Apple hasn't been sitting on its hands over the past few years, it's time for the Cupertino giant to now leverage features such as the 64-bit processor, the fingerprint reader and M7 motion co-processor and take these to the next level.