Who's in charge of mobile app development? Everyone and no one

Who's in charge of mobile app development? Everyone and no one

Summary: A recent survey finds lack of leadership and strategy toward mobile app development.

TOPICS: Apps, IT Priorities

Everyone wants to build and deploy mobile apps to serve their enterprises and their customers, but more maturity needs to be injected into the process.

iPhone Mirror images by Joe McKendrick (3)
Photo: Joe McKendrick

So says recent survey of 804 executives released by Appcelerator, a mobile app platform provider. The survey, which included the views of IT directors, CEOs, and development managers,  finds 85 percent report there is not single "mobile leader" within their enterprises.

If there are no mobile leaders, there probably isn't much of a corporate mobile strategy, either. In fact, the survey also finds most companies haven't quite got their mobile strategies together, if at all. Only 15 percent of respondents consider themselves to be "mobile-first" companies, and 25 percent consider themselves to be ahead of the competition.

The IT world also appears to be taking a step backwards into the bad old days of supporting countless operating systems. Now, IT managers are faced with supporting, on average, three or more mobile operating systems.

A top priority on many agendas, however, is opening up mobile-specific APIs that will help boost integration between back-end enterprise systems and front-end apps. Forty percent are planning or working on APIs, while 29 percent are moving forward with enterprise app stores.

Topics: Apps, IT Priorities

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  • Qualifications for "Mobile App Strategist"

    I agree with Joe that this is an area that is about to bust open. I expect to see a title for Mobile App Strategist showing up more and more in enterprise job listings the next year. Successful applicants will need to be conversant in core business strategies and core data (part of Apple's mobile platform).
    As a sign of this trend, at Mobile Makers Academy we find at least a couple of our students in each 8-week program want to lead mobile app development for businesses, rather than become full-time coders. These are the people who will understand the core data reference and nail their job interviews.