Why more businesses are going Google Apps

Why more businesses are going Google Apps

Summary: A customer survey by BetterCloud, a developer of Google Apps administration tools, offers insight into what's inspiring adoption.

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TOPICS: SMBs, Cloud
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If your organization is contemplating a cloud-hosted productivity suite such as Google Apps or Microsoft 365, it might want to take a look at some new data collected by BetterCloud, one of the companies that helps businesses manage their Google Apps implementations.

The biggest takeaway from its research (see the chart below) is this one: While businesses usually think first about replacing their email and calendar with a cloud-based solution, the longer they stick with the service, the more apps they use.

This is showing up in much higher usage rates for Chat and Docs among the BetterCloud customer base. The chart shows the percentage of respondents that reported that at least half of the organization uses the listed app.

FINAL-Usage-of-Google-Apps-vs-Time-on-Google-Apps
(Image: BetterCloud)

The BetterCloud data reflects the responses of 2,719 Google Apps administrators representing 2,413 Google Apps domains.

As I mentioned before, BetterCloud is one of the integrators and developers that has cropped up on the Google Apps Marketplace. Its main tool, called Flash Panel, is a cloud management and security application that is among the top 10 most downloaded apps on the marketplace.

The survey also offers some rather revealing data about Google Apps versus Microsoft Office.

According to the BetterCloud data, approximately 60 percent of Google Apps customers are minimizing their future investment in Office.

"And it seems that the longer customers have been with Google Apps, the less likely they are to continue investing in Microsoft Office licenses — 64 percent of customers who have been on Google Apps for two-plus years said that they are minimizing further investment in Microsoft Office," BetterCloud wrote in its blog.

This is partly generational: As more educational institutions use Google Apps as a tool, the less likely future workers are to be familiar with Office.

To read more of the survey results, visit the BetterCloud blog.

Topics: SMBs, Cloud

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18 comments
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  • Flawed....

    "The survey also offers some rather revealing data about Google Apps versus Microsoft Office.

    According to the BetterCloud data, approximately 60 percent fo Google Apps customers are minimizing their future investment in Office."

    So, I have a couple of issues with this so-called survey.

    First of all, the survey is carried out by BetterCloud, a company that develops Google Apps administration tools.......this is obviously not an un-biased survey.

    Secondly, ".....approximately 60 percent fo Google Apps customers are minimizing their future investment in Office..." This conclusion to me is quite obvious and doesnt give any indication of anything....This applies to anybody (or anything) adopting a new concept. They naturally have to use less of the old stuff they are moving away from? or you expect them to keep their investment in BOTH Google Apps and Office?

    60% of existing Google customers doesnt mean anything? how does that translate to the entire market? how does this relate to the title of this article ("Why more businesses are going Google Apps")???
    How many percentage of all businesses are adopting Google Apps versus Office 365? What is Google Apps market share increase in business productivity tool adoption?????
    ideleosaretin@...
    • Do you have the same question

      When Microsoft commissions a study? Or IBM?

      Do you have the same questions when Gartner posts data? (Gartner et al exist only to allow you to justify your position, no matter what that position is).

      All commissionned papers are bunk and always reflect favorable on those that commission them.
      itguy10
      • Things are changing.

        I not sure what if anything can really be said about the survey, but the fact that people are considering alternative to MS Office means Microsoft should be concerned. Microsoft is strongly pushing Office 365 over Office 2013 and Google apps even being the radar is stronger competition than they have had in years.
        alex_darkness
    • Missing the point

      I'm the CEO of BetterCloud and we conducted this survey. Let me be clear that this was not meant to represent the whole market, I understand that it is a relatively small data set of companies that are using Google Apps.
      But if you read our full analysis of the results (blog.bettercloud.com/google-apps) you'll see that the point of this data is that Microsoft actually has real competition for the enteprise now and if Google can continue to win businesses over with gmail it's only a matter of time before those same businesses stop investing in MS Office. This may not be a huge percentage of the market today, but there is a generational shift occurring and I believe our data supports that
      davepolitis
      • So it is a somewhat flawed survey, then.

        Given that you did not indicate that -"this was not meant to represent the whole market, I understand that it is a relatively small data set of companies that are using Google Apps."

        It could be read that it was meant to convey a vastly larger percentage of enterprise is adopting Google Apps then actually are, which would "ease" concerns, hence getting more people onto Apps, and then your tools.

        People need to know this going in so that they can then better judge the context of the survey.
        William Farrel
      • my issue....

        ...is not really with your survey per se but rather with the context at which it was presented by this news article.
        From your explanation, it is clear that your survey was not meant to represent the whole market but I guess the title and tone of this article was a little misleading. I mean when you come across a title that reads "Why more businesses are going Google Apps", it's natural to expect a survey that clearly supports the assertion that more businesses are going Google Apps instead of competing offering.

        I dont have any issues with Google Apps, I think competition is a good thing. Office has not always been the de facto business tool. It competed with some more established players in the enterprise sometime back and for some reasons (good or bad), it became dominate.
        And there have always been competitors to MS Office right from the begining before Google came along.
        I think MS Office as a more matured and feature complete offering that even contains a subset of what Google Docs offers (Offfice 365) will still be around for some time. Not everybody will move to Google just because they think MS is evil.

        The generational shift you are talking about, is it from Microsoft to Google only or from monolithic applications to cloud based computing?.... If it is to the cloud what about Office 365? not part of the shift?
        ideleosaretin@...
  • this smells like an ad

    But you have to laugh at G+ numbers
    hubivedder
  • Why more businesses are going Google Apps

    "A customer survey by BetterCloud, a developer of Google Apps administration tools"

    That is the big warning sign right there. Google apps company says its customers are switching to Google apps. Duh. I don't now of any companies that switched over. There are too many privacy issues to deal with when using Google docs particularly the one that says they own anything you type into their services.
    Loverock-Davidson
  • Sorry but I dont see the connection.

    Biggest Takeaway:
    "while businesses usually think first about replacing their email and calendar with a cloud-based solution, the longer they stick with the service, the more apps they use."

    Title of Article:
    "Why more businesses are going to Google Apps"

    Sorry but the takeaway did not answer the question posed in the title.

    Did BetterCould pay to have this written?
    thekman58
  • Google apps are a joke

    Not good for serious businesses. May be some small firms with less than 10 employess and some bloggers may be using it.
    Owlll1net
    • Really?...

      http://www.google.com/apps/intl/en/customers/
      geekraver
    • As you well know

      Ignorance is not attractive. There are many sensible businesses using Google Appa and having used LibreOffice since it came out there is a large section of people who do not consider signing an annual check to MS to be the smartest business decision. Of course that lot would not include you!
      oldvices@...
  • Generational market forces

    As author Heather Clancy notes, it's a generational shift away from MSOffice because kids aren't buying and using that crap anymore. As for businesses, they don't need it either, and when they do, they'll use LibreOffice in the future when those site licenses run dry.
    zaine_ridling
    • couldn't agree more

      as Zaine and Heather note, there is a shift occurring. No, it's not happening in every business, but it is happening - BetterCloud's data is showing that for the first time, MSFT is facing a real competitor. And Microsoft is going to have to step up their game with 365 if they even hope to compete with Google in the coming years.
      googleapps
  • Pet Owls swallow MS PR and regurgitate pellets

    After being fed white rats (bred for limited survival skills) MS Owls regurgitate skin and bones as independent analysis.
    jnffarrell
  • Question.

    Does Google do their full-blast analytics on business data? If so, how can companies allow it?
    Userama
  • If you are a busy SMB at least

    And replace your Exchange/Outlook combo for Google Apps, you will never, ever regret it, even if you've only used Outlook for email your entire working life before then. This isn't so much a plug for Google as it is a reminder of how much Office has held back advancements basic office software.
    JustCallMeBC
  • 5+ million organizations and counting......

    www.inovado.com
    gonegoogle