Wi-Fi network is Telstra's first weapon from NBN warchest

Wi-Fi network is Telstra's first weapon from NBN warchest

Summary: As the king of mobile, Telstra's Wi-Fi play is all about shoring up fixed line customers as the NBN continues to roll out.

SHARE:
TOPICS: Telstra, NBN
6

The National Broadband Network (NBN) in whatever form it happens to take over the next few years will, if it does what it says on the box, take out Telstra's dominance in the fixed line space.

That's something Telstra has been pretty up front about. The company doesn't want to be the network operator of fixed line networks in Australia; it just wants to be a retail player.

As customers transition from the existing Telstra copper, or HFC networks onto the NBN, there is a good chance that the, at last report, 2.8 million fixed line customers with Telstra may look elsewhere for their internet needs.

Today's announcement of the AU$100 million Wi-Fi network is Telstra's first weapon in its arsenal to fight the natural shift away from Telstra that the NBN will bring.

Telstra will build out 8,000 new Wi-Fi hotspots using 802.11ac technology, which is much better for handling the amount of users Telstra would expect with a national Wi-Fi network.

Fixed line customers will be recruited to become part of the network, with new Fon modems to go out to the customers that will have a secure public Wi-Fi network separate to the person's home Wi-Fi that will provide access to the public at 2Mbps, provided that the user has a decent internet connection across ADSL, NBN, HFC, and 4G.

This is going to be the major hurdle for Telstra to overcome. It's logical that if Telstra is looking to roll out a national network, turning all its fixed customers into access points means suburban and regional Australia will be much easier to cover, and at a much lower cost for Telstra.

But convincing residents to hand over a portion of their fixed line network to complete strangers will take some time, and at least an educational campaign. Firstly, there's security concerns. Telstra today said it would ensure both the personal and public Wi-Fi networks for each customer was secure when it sets up residents with the new modems, but the question remains about just how much customers trust Telstra to keep their home networks secure.

Telstra will need to be completely up front about it to customers. Comcast last year began rolling out a similar Wi-Fi network across the United States only to find some residents were completely unaware that their modem was also providing a second, separate Wi-Fi network to the public.

Secondly, Telstra will need to tell customers exactly what impact the public Wi-Fi network will have on their own connection speeds. Obviously for an NBN connection, 2Mbps is nothing, but for your ADSL connection in the rain, the public hogging all the Wi-Fi might have a big impact.

Telstra has said that the public Wi-Fi will only be available from a home user's modem when the line speed is above a certain threshold, but you can guarantee, as soon as anyone's connection slows down, they'll be blaming that public Wi-Fi.

The obvious immediate reaction is to assume Telstra is doing all this because the 4G network isn't coping, or they want to offload mobile customers onto the Wi-Fi, but mobile customers failing to immediately get access to the Wi-Fi network for free suggests otherwise.

The possibility of it being opened up to mobile customers down the track suggests Telstra is adopting a wait-and-see approach for its 4G network expansion when the digital dividend spectrum comes online in 2015.

Instead, what we may end up seeing is Telstra refusing to offer any particularly large mobile data plans in the future. Both for smartphone, and mobile broadband customers. Want a big mobile data connection? Sign up for a fixed line service at home and use one of Telstra's 2 million Wi-Fi hotspots when out and about.

It's one way to drive up adoption outside of tourists scrounging around for Wi-Fi as they travel across our country.

Others have suggested that it could be a big data harvesting push by Telstra, but given Telstra's dominance in the mobile network area, it's unclear that the company would gain all that much extra data from the public.

Telstra wants to create the idea of community sharing ubiquitous internet access, but I suspect that given bandwidth is seen as a scarce resource due to the ongoing heated debate around the best access technology for the NBN, it's going to be a while before the public is feeling in a sharing mood.

In any case, this is far from the last announcement from Telstra in this area; the company has AU$11 billion in sweet NBN cash to work with.

Topics: Telstra, NBN

About

Armed with a degree in Computer Science and a Masters in Journalism, Josh keeps a close eye on the telecommunications industry, the National Broadband Network, and all the goings on in government IT.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

6 comments
Log in or register to join the discussion
  • Wifi con

    Read up on this a bit, looks like data speed only @2mb/s and comes off your data allowance from your home plan!.
    revlup66
  • This is quite common in Europe

    I lived in the UK in 2007/08 and this was a standard part of the BT (British Telecom) offering and had been for a few years. The problem I had with it was that 802.11b was very slow and my BT Home Hub and a Fon Wifi point, even though my ADSL speed was under 1mbs, so it wasn't all that useful. The extra issue I see is that the places most people will want ot have access to Wifi are in places such as CBD's Shopping Centres, Trains and business areas that are unlikely to have home based ADSL services in place to offer!

    DBJ
    dbjones@...
  • Excellent adjunct

    To FTTP NBN, otherwise contention with home subscribers could be an issue depending on number of Guests and their usage.
    I believe it is a different stream of the guests data allowance, needs special modem/router to seperate.
    Will be good for travelling O/S and avoiding mobile charges, especially with VOIP.
    Good in public areas depending on customer load
    Abel Adamski
  • NBN would have provided many more free hotspots....

    A FTTP NBN would have done this for all users and not just Telstra. A cafe could afford a FTTP NBN mand offer free wifi to customers. Right now very few offer free wifi, yet just about every country I've been to (Africa is the only continent worse than us!) free wifi at a cafe is necessary or you lose customers.
    Justin Watson
  • Scarcity of Free Wifi in Oz

    Quite correct, Justin. Free café, restaurant & hotel based wifi is commonplace in Europe.

    But Josh's proviso is the clincher, requiring "a decent internet connection across ADSL, NBN, HFC, and 4G".
    There's not enough of that around, out in the 'burbs you're lucky to pickup a 2Mb ADSL just for your own private use, let alone offering an 802.11ac slice to customers or general public.
    John_Nelson
  • A couple of issues:

    1. Bugger all people in Australia have access speeds good enough to support 2 computers worth of general surfing let alone sharing with the public
    2. Australia has a very widespread population which would make a FON network a bit useless for most people - eg. not many people on the streets late at night looking for the net in suburbia
    3. If Telstra lowered their ridiculous data rate they would have all the customers they could handle
    4. Won't such a wireless network require an NBN style backhaul system to support it?
    The Guv