Will Apple really announce a thinner, lighter, and narrower iPad mini in September?

Will Apple really announce a thinner, lighter, and narrower iPad mini in September?

Summary: The rumor mill is active around the iPad mini and I have to say these latest mockups sure look attractive. The Nexus 7 appears to be selling well and the iPad mini will be a huge success if it comes in at the sub-$300 price.

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TOPICS: Mobility, Apple, iPad
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I haven't chimed in at all on the plethora of iPad mini rumors, but my friend Rene Ritchie has piqued my interest with his latest post on iMore. I have the Nexus 7 tablet and a new iPad and have to admit that an iPad mini like Rene shows is very compelling to me, especially if it comes in less than $300.

We have always seen rumors of iPhone devices in the past, but I have to say I am a bit surprised by how much seems to be leaking out for the iPad mini at this time. I doubt Apple cares too much that the Nexus 7 is apparently selling well, but maybe they don't mind these leaks since it isn't gong to cannibalize any of their current sales.

The mockups tend to show the iPad mini as either a larger iPod touch or a smaller iPad and the one Rene posted is more like an iPod touch with a narrower design than the iPad with a smaller display. I find this more attractive than just a smaller iPad and as you can see it closely matches the size of the Nexus 7.

ipad_mini_vs_the_world

Image credit: iMore

While the aspect ratio and bezel design more be more in line with the iPod touch, Rene made it clear that he thinks this is truly an iPad with the ability to run all iPad apps. It will be smaller, lighter, and cheaper and if it can truly launch in the sub-$300 range then it should sell by the millions.

My Nexus 7 is a great Android tablet, but my iPad is built better and is a better tablet for me. Thus, if an iPad mini really does launch then it is likely that I will replace my Nexus 7 with it. My iPad will remain though because I am quite productive with a large screen tablet, especially with the integrated Verizon LTE service.

Are you interested in an iPad mini?

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Topics: Mobility, Apple, iPad

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4 comments
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  • Definitely

    Definitely going to buy one. I am wary of the Nexus 7 and its capabilities, after I fiddled with the 7 inch Samsung tablets. I own an iPad and very happy with it, but the family needs another tablet.

    One thing that's turning me off is the iPad's aspect ratio. I'd like it to be more like Nexus 7's 16:10 as opposed to iPad's 4:3. A 7 inch tablet needs to be around 4,7'' wide to be grabbed comfortably by one hand from the two edges, like a smartphone. iPad mini seems to be wider. Hence, it needs to be rested on a surface for comfortable operation just like the big iPad. If the iPad mini cannot be held firmly with one hand, then it is just a smaller 10 inch tablet. I already have a tablet that sits on my lap while browsing, I don't need another one.

    I just measured my calculator and it measures 4,9'' wide. I believe 5'' is the maximum width that one handed operation with no support surface is feasible.

    I'm hoping Apple have considered this one handed firm grab while determining the dimensions of the iPad. They did it with iphone, where the dimensions of the phone was the largest you can get where you can comfortably operate with one hand. But Steve Jobs is gone, and I don't know if I can put my money on whether Apple is still this much careful in its designs.
    herrdana
  • Definitely

    Definitely going to buy one. I am wary of the Nexus 7 and its capabilities, after I fiddled with the 7 inch Samsung tablets. I own an iPad and very happy with it, but the family needs another tablet.

    One thing that's turning me off is the iPad's aspect ratio. I'd like it to be more like Nexus 7's 16:10 as opposed to iPad's 4:3. A 7 inch tablet needs to be around 4,7'' wide to be grabbed comfortably by one hand from the two edges, like a smartphone. iPad mini seems to be wider. Hence, it needs to be rested on a surface for comfortable operation just like the big iPad. If the iPad mini cannot be held firmly with one hand, then it is just a smaller 10 inch tablet. I already have a tablet that sits on my lap while browsing, I don't need another one.

    I just measured my calculator and it measures 4,9'' wide. I believe 5'' is the maximum width that one handed operation with no support surface is feasible.

    I'm hoping Apple have considered this one handed firm grab while determining the dimensions of the iPad. They did it with iphone, where the dimensions of the phone was the largest you can get where you can comfortably operate with one hand. But Steve Jobs is gone, and I don't know if I can put my money on whether Apple is still this much careful in its designs.
    herrdana
  • Waiting for announcement

    I'm going to evaluate the various options before any purchase but a sub-$300 mini iPad is going to be at an advantage. When product ships from each, the decision will be made. Happy Holidays to me.
    thanknet
  • The big IF ... it comes in at a sub-$300 price!

    Apple has a full line of products starting at $99, with entry points in $100 increments. The iPad 2 starts at $399.

    First and foremost, Apple built its reputation on quality products at premium prices. Apple is not going to "give away the store" now, are they?

    Second, Apple cannot afford to cut its margins on tablets and maintain its overall image of high-quality.

    Third, if offered, the cost differential would not be small enough to cut $100 off their base price of $399 for a tablet. Such a move would have to REPLACE the iPad 2 in the line-up at $399. (This is a possibility but seems unlikely.)

    With 68% of the market, I cannot see any scenario in which Apple benefits by offering a smaller tablet with narrower profit margins.
    M Wagner