Will chromebooks take Brazil by storm?

Will chromebooks take Brazil by storm?

Summary: Last week, Samsung was the second manufacturer to launch a chromebook in Brazil - but will the mini-laptop be a hit among Brazilian consumers?

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TOPICS: Mobility, PCs
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After the explosion of tablet computing last year, could Brazil be ready for a next computing craze as chromebooks enter the local market?

Notebooks sales are down and tablets are hot in Brazil - and the manufacturers' pitch locally is that chromebooks offer "the best of both worlds," in order to win consumers that need leaner devices at a more reasonable cost.

However, the price competitiveness of chromebooks - a key marketing point in the US - has completely vanished in Brazil, as consumers will have to pay prices comparable to what laptops with much more processing power are going for.

The Acer chromebook, the first to launch in Brazil in October, is available locally for R$1.299 ($539) - the same device retails in the US for $199. Last week, Samsung has launched the C303, its most basic mini-destop flavor for R$1099 ($453) - this compares to the $249,99 average price it retails for in the US.

According to Bruno Freitas, research manager at IDC Brazil, the similarities between chromebooks and notebooks may confuse Brazilian customers looking for a more traditional device.

"In more mature markets such as the US, the clear difference in price is a factor that sets chromebooks apart from traditional notebooks. Here in Brazil, the price similarity requires extra caution when marketing these devices to a general audience," says Freitas.

The analyst adds that the current Internet access infrastructure available in Brazil will be the biggest challenge facing chromebooks in Brazil.

"It is true that we have a huge connectivity challenge - the dissemination of Wi-fi hotspots is still incipient and we are generally behind in comparison to the infrastructure required to fully utilize the web-based features of chromebooks," Freitas points out.

In summary, the fast uptake of mobile computing in Brazil may not be enough to bring chromebooks to the masses in Brazil - instead, the devices will be of interest to high-end, cloud-oriented users that have access to reliable, faster internet access.

However, if Brazilian retailers plan on placing chromebooks on the same shelf as traditional laptops, entry-level users (which is the very segment they are targeting in the US) that might not be looking for something as basic as a tablet might be sorely disappointed.

Topics: Mobility, PCs

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16 comments
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  • Will chromebooks take Brazil by storm?

    Nope.
    Loverock.Davidson
    • Re: Nope....

      You just keep using your Microsh1t LD.
      5735guy
      • Now, are you nomnom, or itguy?

        Only you two have been immature enough to use a term like that one.
        ForeverCookie
      • unless

        the average wage in Brazil is at least twice the average wage in the USA, I can't see them catching on.

        It is the same over here in Europe, the $199 Chromebooks in the USA cost more than a Windows netbook with higher specification over here. It is cheaper to buy a Windows 8 netbook and install Chrome on it, than it is to buy a stripped down netbook with ChromeOS installed, plus you have the benefit of being able to do things locally if there is no connectivity available and you can save copies of your files locally.

        At American pricing, it might work, but outside the US, there doesn't seem to be any sane reason to buy a Chromebook at the moment.
        wright_is
    • Nice job, LD

      you got 5735guy to show his true self, it would appear.
      William.Farrel
      • Re: Nice job, LD....

        Just occasionally I speak to trolls in the way they understand. ZDnet is polluted by the likes of yourself LD and Owlnet with one worded garbage posts and never constructive. Just lowered myself to your level for a moment to dish back some of your crap.
        5735guy
        • It was one word

          Because the question asked only required one word, yes or no. You are upset because I said nope that chromebooks won't take over and that I didn't agree with you. Then you went on having a hissy fit which the rest of us all thought was hilarious.
          Loverock.Davidson
          • Re: It was one word....

            Precisely just one word. Nothing constructive as per usual. In your world nothing exists past Microsoft and Windows.
            Well heres the deal unlike you I've worked with Windows and Linux that you flame. Finally settled on OS X but unlike you and others like you I do not ram it down peoples throats.
            Bet you've hardly spent anytime with Linux if at all as you live in the tiny Redmond world which has made you so blinkered and inflexible, much like Microsoft themselves.
            Bet you've never experienced OS X . If you had you would know what a true Desktop Operating System is like.

            Whoops I am starting to sound like you. God help me.
            5735guy
          • You're not sounding like LD

            For that to happen, you need to write all Microsoft product names in FULL each and every time (think "marketing brochure language"). Like e.g. "my Microsoft Windows Phone 8 phone". And always write linux and chromebook with lower case letters only.
            Smalahove
  • I believe it will not be a storm but a gentle rain

    of gradual market acceptance. Google has plenty of time to sit back and wait.
    drwong
    • Google has plenty of time to sit back and wait?

      In what way? If it doesn't sell, and fast, OEM's will quit making them.

      Google has no real say in this, as they can't force a company to manufacture something that doesn't sell.
      William.Farrel
  • Google hype alert

    Chromebook has not taken any country by storm and there is no reason to think that will change any time soon. Chromebook is an excellent but pointless gadget. Brazilians are not more gullible than Americans.

    Reality check: Chrome OS has 0% market share.
    timacheson
    • Source?

      “Chrome OS has 0% market share.”
      RickLively
    • Almost right

      ChromeBooks have their place in segments like education, mobile thin clients, companion devices, etc. My personal opinion is that ChromeBooks are just the new Netbooks. Plenty of OEMs made those as well and millions of them sold.

      We will have to get out of the hype cycle a bit more before we see is ChromeOS really has legs.
      Rann Xeroxx
      • Google better hope not

        Netbooks had a surge, and then they basically died off.
        Michael Alan Goff
        • Netbooks had a surge, and then they basically...

          were killed off by Microsoft by limiting the hardware specifications an option that doesn't exist with Chromebooks.

          My eeepc 901 is still running Linux Mint. The keyboard and left mouse button are starting to wear out so my daily driver is an Arm Chromebook.
          Claude J Greengrass