Will corporate blogging take off here?

Will corporate blogging take off here?

Summary: %IMAGE=061106_Robert_Scoble_joins_PodTech.jpg% The guy who pioneered corporate blogging, Robert Scoble, recently announced he will be leaving Microsoft to join PodTech, a dotcom start-up that offers podcasts of interviews with technology industry luminaries.

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TOPICS: Microsoft
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%IMAGE=061106_Robert_Scoble_joins_PodTech.jpg% The guy who pioneered corporate blogging, Robert Scoble, recently announced he will be leaving Microsoft to join PodTech, a dotcom start-up that offers podcasts of interviews with technology industry luminaries.

He will be working as PodTech's VP of content. Find out what Scoble has to say about his move.

Through his Microsoft blog, Scoble helped give the Redmond giant a softer and more honest image. He was often willing to judiciously criticize Microsoft or praise its most fierce competitors.

Corporate blogging hasn't taken off in Malaysia yet although one company, Reapfield Technology, has started doing so with a group blog. Its CEO Jefrey Ong tells me that employees are allowed to post anything they like, even if it's just to highlight that the toilet is dirty!

Topic: Microsoft

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