WWDC 2014: Will tighter integration between OS X and iOS sell more Macs?

WWDC 2014: Will tighter integration between OS X and iOS sell more Macs?

Summary: Apple is now clearly – and quite aggressively – leveraging the iOS to push OS X. It's capitalizing on the fact that almost 90 percent of iOS devices are running the latest version of iOS (compare this to Android, where less than 10 percent of devices are running the latest KitKat release).

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TOPICS: Mobility, Apple
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WWDC 2014 has kicked off and this has given us an opportunity to take a look at what's coming down the pipeline from Apple. One of the big new features is tighter integration between OS X 10.10 Yosemite and iOS 8. These new integration features include:

  • Continuity: iOS and OS X devices recognize when other devices are in proximity to them and allow users to switch seamlessly from one device to another. For example, start creating a spreadsheet on the iPhone, and hand it over to a Mac.
  • SMS and iPhone integration: Text messages come to OS X devices, and Macs can use a nearby iPhone to make and receive calls.
  • iCloud Drive: Users can access documents created in one app from other apps.

But will this help Apple sell more Macs?

WWDC 2014 - Tim Cook
(Source: Apple)

There's no doubt that iOS devices are flying off the shelves. Last quarter saw almost 44 million iPhones and 16 million iPads sold.

Compare this to Mac, which saw only 4.1 million devices shipped over the same period. Compared to iOS, Mac sales feel like a rounding error.

Apple could have chosen to do more to better integrate iOS with Windows – a move that would undoubtedly benefit more users – but it has instead chosen to focus on its own ecosystem. That's significant, and could be the tipping point that Apple has been waiting for on two fronts.

Apple is now clearly – and quite aggressively – leveraging the iOS to push OS X, and is capitalizing on the fact that almost 90 percent of iOS devices are running the latest version of iOS (compare this to Android, where less than 10 percent of devices are running the latest KitKat release). And since many of these integrations revolve around productivity, this push could not only put more Macs into homes that have iPhones and iPads, but it could very well build on the success that iOS has seen in the BYOD market and give OS X a huge helping hand.  

And Apple is keen not to leave any iOS user behind. iOS 8 – which will be released to devices this fall – will run on iPhones going all the way back to the iPhone 4s, on iPads back to the iPad 2, and fifth-generation iPod touch devices. This means that Apple isn't using iOS 8 to sell new iPhones and iPads – I think it feels that those sales will take are of themselves – but instead is using it to push OS X is more homes and businesses.

Will this work? I guess we'll have to wait and see. But one thing's for sure, this is a new play for Apple.

Topics: Mobility, Apple

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22 comments
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  • Who is Apple still trying to fool??

    See the one thing about boring Apple is this, they HAVE to attack Android because everyone else in the world besides 18% of those with mobile devices stopped caring about Apples slow to real innovation jargon. OK 9% have kitkat that are Android users. HOW MANY PEOPLE HAVE AN ANDROID DEVICE? Not to mention there are Several different options for an android device which don't make them equal and Android OS's don't obsolete eachother. It's actually a benefit for this because it prevents people from needing to constantly buy a new phone when their device can't handle the new update. Look at Apple their only giving the update back to the 4s? mind you their only on the 5s 2 phones away from their lowest phone getting the update. So what's the point in this nonsense talk from them. And all of your features you're finally giving your blinded following are features the majority of us already have and love. Apple is one of the most boring companies right now and only the simple minded people that would have a flip phone when everyone switched to a touch screen phone use apple. its almost stupid proof.
    letsbehhonest
    • Let's be honest

      Android should be attacked for letting new phones have to wait 6 or more months to maybe get the newest version if their carrier allows it and the OEMs have given it their blessing.
      Michael Alan Goff
      • That should be condemned

        But look to many of the things announced for iOS8 - they exist for android since many versions ago, also windows phone seems ahead.
        AleMartin
        • I can't deny

          Kit Kat and 8.1 are great.

          Now if only more people had the most recent versions to get the amazing things. ;)
          Michael Alan Goff
          • Too expensive

            Compromises must be made.
            AleMartin
    • Interesting

      I see how you addressed the question du jour and have considered your points.

      I'm going to go with OS X Yosemite and iOS 8 will help Apple maintain positive growth in its Mac line. Lenovo, Dell, and HP will continue to sell more pcs in units than Apple, if the latter two remain in the pc business. Apple will continue to have a higher profit per unit number.
      DannyO_0x98
    • Re: Apple attacking Android....

      Apple and Microsoft have been attacking each others products for years.

      Its what corporations do.
      5735guy
  • Doubt it

    Especially worldwide.
    But you never know........
    Boothy_p
  • Nothing like the Tech Press regurgitating their Apple Masters

    "The fact that almost 90 percent of iOS devices is running the latest version of iOS (compare this to Android, where less than 10 percent of devices are running the latest KitKat release)."

    Just incase you missed it first time...................
    Boothy_p
  • Copying Windows ideas from 2006.

    No chance of sales !
    Owl:Net
    • Copying Windows ideas from 2006

      Right! I thought they said they weren't going to do anything like what Windows is trying to do. :)
      cmusician
  • copying Windows

    I mean, that must be insulting to true believers. Face it, MAC PCs exist to program lesser iItems. They are only going to be regularly updated by Apple devs. That makes them necessary for Apple, not important to the market. Maybe if they watch devs touching their MAC screens they will figure out what is missing from that product line.
    mswift@...
    • watch devs touching their MAC screens they will figure out what is missing

      "Maybe if they watch devs touching their MAC screens they will figure out what is missing from that product line."

      Oh love that .... once you have used a touch laptop (obviously Windows 8.1) for awhile it does make a non touch OS feel very, very, old.

      The real question about integration between Apples two OS's is when will they finally accept that MS got the lead here and they need to change to touch across everything.
      toviz@...
  • No increased sales

    Considering that PC's and laptops are decreasing in sale in favor of tablets and small-form factor mobile devices, why would Apple expect any different? Most people can't justify the cost of Macs other than they "like" it. Running Pro Tools HD or need that Thunderbolt interface for Universal Audio's Apollo hardware? Didn't think so.
    davidr69
  • Who creates a spreadsheet on an iPhone?

    nt
    ye
    • Who creates spreadsheets?

      More users consume data, not produce it.
      davidr69
    • This is a joke:

      http://store.apple.com/us/iphone/iphone-accessories/keyboards#!
      Sacr
      • I tried to use a keyboard with an iPhone once...

        ... but then I took an arrow to the knee.
        Champ_Kind
  • Adrian you got quoted - hellstew

    Notice Apple quoted you today, that must have put a smile on your face.
    adacosta38
  • Sheeple

    Why do people buy a $2000 MacBook to browse Facebook and watch Youtube when they could buy a Windows laptop for $600 and do the same thing? Oh look an Apple logo on a rock, I must buy it lol
    Pollo Pazzo