Windows 8 adoption rate drops back to a plod

Windows 8 adoption rate drops back to a plod

Summary: Windows 8 market share continued to grow at a modest pace in July after showing signs of picking up in June.


Windows 8 share of the desktop OS market grew slowly last month relative to a surge in new users in June.

Windows 8 gained 0.3 percent market share in July, bringing its share to 5.4 percent overall, according to figures from web analytics company Net Applications. Following the launch of the OS in October last year, Windows 8 market share has been edging up by less than one percent each month, but last month's growth rate is down from June, when its share increased 0.83 percent.

While Windows 8 has only been installed on just over one in 20 PCs and tablets according to the figures, some analysts believe adoption of the OS will grow following the release of Windows 8.1 this year.

Desktop OS market share in July 2013. Image: Net Applications

The 8.1 release will address criticisms about the usability of Windows 8 new tile-based interface, which some users of older Windows systems found confusing. The update will bring back the Start Button and make other UI tweaks, as well as introducing the ability to boot to the desktop and Internet Explorer 11.

Microsoft's Surface tablet, its flagship Windows 8 device, generated $853m between its launch and the end of June, less than the $900m writedown Microsoft took due to a Surface RT "inventory adjustment".

Windows 8 predecessor, Windows 7, shows little movement in desktop market share, continuing to hover around 45 percent, where it has been since the beginning of the year.

Share for the venerable but still popular Windows XP is also broadly static, at 37.19 percent, up 0.02 on last month. Vista's share continues to drop, down 0.38 points to 4.24 percent.

Windows is still found on 91.56 percent of desktops, according to the figures, while Linux OS had 1.25 percent share and Mac OS X 7.19 percent. The share for each OS is largely unchanged from June.

The Net Applications figures are based on data collected from 160 million unique website visitors.

Topics: Windows 8, Enterprise Software, Microsoft, Mobile OS


Nick Heath is chief reporter for TechRepublic UK. He writes about the technology that IT-decision makers need to know about, and the latest happenings in the European tech scene.

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  • So what's selling

    If Windows 8 is not moving up and Windows 7 is frozen, then what is selling ? Those are the only 2 Windows operating systems available.

    Even in this downturn there are 300 million computers being sold this year. On top of that,
    businesses are buying millions of Windows 7 upgrades (from XP) for their existing hardware. The federal government is just now upgrading to 7.
    Are those sales included in these stats ?

    I'm g
    • what is selling?

      Nothing. It's july! People are waiting for the 'back to schools' deals, and with part of the staff on vacation I don't think many IT departments would choose that month to upgrade pcs.
      • Or they are ditching Microsoft

        Probably after hearing about the NSA backdoor MS put into their products.
        • The thing is, there is no NSA back door into Windows

          What's really odd, though, is that with the increasing pressure on the Gaurdian to produce proof of the claim, they haven't said a word or produced any proof.
          William Farrel
          • How do you know?

            So you're saying you've looked over the source code to Windows? Because that's the only way that anyone can actually be sure: frequent, transparent, and reproducible audits of the code. You can't do that with Windows.

            The suspicion of Windows containing NSA backdoors is nothing new; such suspicion has been around since the turn of the millennium when the _NSAKEY variable was discovered. Such suspicion toward closed-source / non-free / proprietary software in general has existed long before then.

            Unless your software is free ("as in free speech") and open-source, you have *absolutely no ability* to ensure that your security isn't being deliberately subverted by the software developers.
          • No backdoor needed

            They don't need backdoor because they could just ask MS or other companies for account information. Unless you can break through their router firewall, any backdoor will not work. The easy way to do is to pick up all the packages send and receive from the suspects.
          • yep backdoors not needed

            yep they have full access to gmail and android the same way and that aint affecting sales.
          • Huh..

            ..wonder which OS lets you read and customize every line of code, and doesn't have and NSA backdoor (or any other that will go undiscovered for very long). If I could just remember...
            Bill Tetzeli
          • Linux almost totally hijacked a few years ago ...

            ... when someone submitted a one-line change, that Linus' 2IC originally assumed Linus had requested, but thought he'd check. Luckily he did, as the change would have made EVERYONE a super-user.

            The problem with open-source is that ASSUMING that it IS all being checked is NOT a substitute for a rigorous vetting process. How many have actually checked that their favourite open-source software even has that, let alone checking every line of code for themselves?

            The other issue is when ANYONE can submit code and unless one is smarter than those writing it, the actual purpose of ALL the code may be elusive. That means malicious groups/governments can submit discrete modules of code, that while some parts may be seemingly innocuous in themselves, could be quite devastating when combined with other surreptitious modules snuck under the radar at other times.

            I am not against open-source, but one must be wary that it is NOT inherently safe just because it is visible. And even with careful vetting, any complex set of software will get errors creeping in at all levels, despite best efforts.

            I certainly wouldn't want software running critical systems, like missile guidance, where EVERY machine code could not be traced to a specific source code element, OR to which anyone could contribute without guaranteed multiple thorough code walkthroughs.
        • The Guardian?

          Oh, yes, that paragon of journalistic integrity; always a reliable source for fact-based reporting.
          • Oh yes...

            ... nowhere near the journalistic integrity of The Sun and the News Of The World... and Fox News... and the Wall street...

            ... no, wait!
        • Could be worse

          I haven't heard of anyone using Bing to look for pressure cookers and having a joint anti-terrorism task force come to their door to investigate them,

          I don't doubt that it will happen eventually, though.
          Michael Alan Goff
          • Yeah, that wasn't what happened

            The husband used his work computer to search for "pressure cooker bombs" and "backpacks" and his EMPLOYER called police about it. Local police then checked into it, as they are required to do for all reports of that nature.

            Neither Google nor the government had anything to do with it.
            Han Rasmussen
          • I got bamboozled by a story

            If only we had an edit button, but it did look like an interesting story.
            Michael Alan Goff
          • lets bing that...

            that's because no-one uses Bing....
    • Bingo.

      This just proves that this whole NetApplications thing is completely flawed. I just read somewhere that OEM's have sold over 70 million units of PC's, and closing in on 80 million. So where's the adjustment in Percentage.
      Don't fear the future
    • Not sale rates

      These rates are not sales rates, but based on what web browsing traffic is coming from.

      Windows 7 gained from 44.37 to 44.49. Not as big as the 0.30 gain of Windows 8. I like how XP gained 0.02%.
      John Lauro
      • You need to take a closer look

        Hi John
        Having spent many hours debating to merits of Win8, I have to say that at the end of the day there's no getting away from the evidence that Win8 is a brilliant product (and my Sony Viao Duo is an absolutely fantastic platform for using it).
        IMHO, your "Turds don't sell" comment is completely misplaced, but I guess only time will tell which of us are closer to the truth as to what the fuure will unfold.
        All the best, Mark.
        • RE: You need to take a closer look

          Yet look at the usage share, Windows 8 is not doing well, it's been out for a year already and it's not going to get any better. There is a small portion of users out there who don't know about Windows 8 yet (probably those still running Win2k or XP) but the adoption rate is worse than what Vista was and it got the same bad feedback. Even i tried Vista and it wasn't bad. Windows 8 is not a proper Windows system and users know that. They want their start menu's back and they want all the features that Windows 7 has. Unless usage share for Windows 8 has been steadily climbing like Vista did and whether it will continue to increase Windows 8 is a failure. You don't hear people jumping out of their cars going to get Windows 8. Windows 7 did though, I think even Vista did at first but later on got a bad taste in their mouth.

          Bottom line is Vista didn't do well and Windows 8 isn't doing well either. In fact if MS wants to keep this Windows 8 nonsense up i'm moving to Linux. Many others might do the same or want to keep Windows 7. MS hasn't gotten users off of Xp yet and getting users off of Windows 7 will be twice as hard when the time comes. There's no evidence here that Windows 8 is a brilliant product. They might be selling but nobody is using other than the 5%. Keep thinking that Windows 8 is huge success. MS seems to think the same way, eventually that thinking will put MS into the poorhouse.

          In fact i'd like to see Windows 7 put back onto retail stores and see how well computer sales do then. It got worse since Windows 8 replaced Windows 7 machines.
          • RE: You need to take a closer look

            In usage share, Windows 8, not yet one year old, is already within less than 2% of the usage rate of all mac os computers... And you call that "not doing well"? Just what would you consider a success- a system with an UI unlike any ever seen before is fast approaching, in less than one year, the TOTAL usage rates of the mac os? Well, you got it, my friend! It's called Windows 8, so perhaps YOU need to take a closer look. And of course, computer sales are down, but that has nothing to do with Windows 8- personal computer sales have been dropping for years- remember that little thing called the Recession? Plus, PCs aren't being replaced nearly as often as they were 10 years or so ago, so, just what IS your point? And you claim, purely subjective, that Windows 8 isn't a "brilliant" system simply proves that you haven't even used it, or you'd realize what a nonsensical statement you've made.
            And Windows 7 machines ARE still available in retail stores, and pulling all Windows 8 machines from the shelves and replacing them with Windows 7 machines isn't going to magically increase the sales of a product- personal computers- when sales of that product have been on a long decline. What a silly statement!