3 of 11Image
Bad bet on tablet sizes and shapes
It’s worth remembering that the initial design work for Windows 8 began in early 2009, a year before the iPad launched.
Microsoft’s vision started with the idea that a tablet is a PC without a keyboard. The inevitable by-product of that core design decision is a device built to work primarily in landscape mode. The trouble is, many of the things people want to do with a tablet, like read an ebook, are best done in portrait mode.
The mandatory 16:9 aspect ratio of Windows 8 was an obvious miss from Day 1, as was the lack of support for smaller devices. Windows 8 arrived to a market that had already digested the full-size iPad and was eagerly snapping up smaller devices. A year later, Windows 8.1 finally supports those devices, but that lost 12 months is the equivalent of stumbling out of the starting gate.
And even now, it looks like some of the people involved in planning Windows 8.1 haven't got the memo. When I went searching for pictures of the new 8.1-inch Acer Iconia W3-810 tablet, virtually every image I could find showed the device in landscape mode. I had to mock up the picture shown here using a stock photo and a screenshot from my own device.