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Third-party apps slow to arrive
If Microsoft’s in-house app developers had problems building decent apps for the launch of Windows 8, what chance did third-party developers have?
A few big-name apps for Windows 8 are available in the Windows Store. Twitter finally pushed out an official app in mid-March, more than four months after the launch of Windows 8, but Facebook and Flipboard are still in the “promised, but not yet delivered” category after a full year. If you go to the Windows Store and search for Facebook, you’ll find more than 1600 entries, as I just did. But none of them are the official app.
There’s no Pandora, no Words with Friends, and no Google apps except search. In some cases that’s just capitalism at work: “We’ll build apps when there’s a market.” In Google’s case, there might be more to that decision.
One big part of the problem is that app developers don’t need to target the tablet side of Windows 8 when they can point to their desktop apps and say, “Use these instead.” And if anyone critiques that strategy they can point to the most glaring example of all: Microsoft Office.