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As well as the Metro Windows Store, you can install existing Home Server 2011 and Windows Server 2011 Essentials applications from the Microsoft Pinpoint marketplace.
Adding new users to a Windows Server 2012 Essentials network is as easy as clicking a button and filling in a form. If you've set up directory federation with a cloud service like Office 365, the process will also automatically provision email and collaboration services.
Setting up directory federation with Office 365 can be complex, but Essentials simplifies the process, giving you a wizard that sets up the connection and configures domain names appropriately.