It's a big day for small acquisitions around the world. First Facebook picked up UK-based software startup Monoidics.
Now Yahoo (surprise, surprise) is making yet another acquisition. Today's lucky winner is Chinese social data startup Ztelic.
The Ztelic confirmed the news on its website on Thursday.
Strangely, in comparison to other recent deals announced via its online newsroom or recent purchase Tumblr, Yahoo has not made its own public announcement.
Financial terms of the deal have not been disclosed.
Yahoo has certainly been investing plenty in new talent and solutions while admittedly cutting dozens of products as well.
As The Wall Street Journal pointed out its coverage of today's deal, this is the 19th purchase for Yahoo under the leadership of CEO Marissa Mayer.
The technology company made nine acquisitions during the second quarter of 2013 alone.
Just yesterday, Yahoo announced it is in the process of buying a private company that has developed a solution touted to bring behavioral targeting to mobile advertising, to accelerate its own mobile advertising plans.
While AdMovate's resources seem to fit in line with what Mayer and company keep talking about publicly, many analysts and followers are still questioning how these puzzle pieces will all fit together.