Yahoo buying social recommendation engine Jybe

Yahoo buying social recommendation engine Jybe

Summary: Yahoo is looking to some of its former employees for its latest acquisition, which beefs up the Internet company's social media portfolio.

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Yahoo is continuing its shopping spree of startups to round out its refreshed social and mobile strategies with the purchase of Jybe.

See also: Yahoo eyeing major stake in Dailymotion

In a blog post on Wednesday, Jay Rossiter, senior vice president of the cloud platform group at Yahoo, described Jybe as a "personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles."

Rossiter admitted the Jybe app itself will no longer be in operation, signaling that this is more of a talent acquisition than anything else.

It's also worth noting that Jybe was founded by a team of five former Yahoo employees, Rossiter quipped are "coming home" with the merger.

Yahoo CEO Marissa Mayer also welcomed back the team into the fold at the Cupertino, Calif.-headquarters in a tweet this morning.

Mayer has spoken frequently in the last few months about her vision for Yahoo to be focused around personalized web experiences, so the Jybe purchase fits in with that mentality.

The Jybe team hinted about where their experience and solutions will be put to use at Yahoo, exclaiming in a separate blog post that they can't wait to share what they have "learned about recommendation, personalization and the mobile experience to the hundreds of millions of people who come to Yahoo! every day."

Financial terms of the deal have not been disclosed.

Topics: Social Enterprise, Apps, Mobility, Software, Tech Industry

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