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Here's what all the fuss was about: a Facebook launcher, to put it another way, the Facebook takeover of your Android phone.
If you live inside of Facebook, then it's worth checking out — if you have a compatible device. And if you don't live your life on Facebook, you shouldn't be surprised if it isn't everything you ever wanted in a phone.
But rather than take my word for it, check out this 19-page gallery on Facebook Home instead.