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Yahoo could make a comeback by going 'all-in' on mobile
The former Web giant has a new chief executive, veteran Google executive and mobile expert Marissa Mayer. How she will bring her expertise to the company has yet to be seen, but 2013 could be where Yahoo stretches its wings from years in technological captivity.
The reason is simple: Yahoo is pushing mobile with mergers, acquisitions, and in-house development. Mobile is the key strategy for the company as it attempts to revive the ailing brand. Most major companies have yet to monetize mobile: Apple has its application store, as does Google, but both have yet to see their mobile advertising strategies take off. Meanwhile, Facebook has around one-third of its one-billion-plus users on mobile that it has yet to work out what to do with them.
If Yahoo nails the mobile platform, it can return to its former glory days.