2014 may become the year that the consumer realized they don't have to pay $600+ for a smartphone that gets the job done. Huawei blew me away with their $300 Ascend Mate2 with a battery that last forever, Nokia sells a few sub-$200 Lumia smartphones, and Motorola has the Moto X, Moto G, and Moto E for the cost-conscious consumer.
ZTE is one of those rising stars that are keeping Android market share higher than everyone else, as IDC recently noted in their second quarter report. Today, ZTE announced that the Nubia 5S mini LTE will be available unlocked beginning 27 August with preorders beginning today, online at Amazon.com for $279.99.
The primary unique features of the Nubia 5S mini LTE are the rear facing 13 megapixel camera and front facing 5 megapixel camera. We have seen these cameras on some of the latest phones today, but not together on a single device and certainly not on a device at this price.
Specifications of the Nubia 5S mini LTE include:
- Qualcomm Snapdragon 400 Quad Core with Adreno 305 GPU at 1.2 GHz
- Android 4.3 Jelly Bean
- 4.7 inch 720x1280 Sharp IGZO display
- 2GB RAM
- 16GB internal storage, expandable to just 32GB with a microSD card
- Bluetooth 4.0, 802.11 b/g/n Wi-Fi
- 13 megapixel F2.2 aperture rear camera with 5 element lens
- 5 megapixel front facing camera
- 2000 mAh battery
- Dimensions of 134.8 x 65.8 x 7.6mm and 120 grams
ZTE states that there is camera software to give you full control over the photo experience, including pro (manual) mode, fun mode, and auto mode. HDR, panoramic, burst mode, and more are supported as well.
Strategy Analytics reports that ZTE is third in Android marketshare in the US, behind Samsung and LG, with 9.4 percent after the second quarter of 2014. They are number four overall after Apple and the other two Android vendors with 7.4 percent of the US market share.