Zynga ramps up mobile focus

Zynga ramps up mobile focus

Summary: Social games developer buys four mobile game development studios as it looks to tap on opportunities in that space, report notes.


Social games company Zynga has been working hard to bolster its presence in the mobile space after one company executive revealed it had bought four mobile games companies in the past six months, Reuters reported.

Zynga's senior vice president and mobile chief, David Ko, revealed in a report Wednesday that the company had acquired Germany-based Gamedoctors, which created the game ZombieSmash, in December last year. Zynga had also added mobile game developers Page44 Studios, HipLogic and Astro Ape Studios during the past six months starting August, he added.

He declined to reveal the financial details of the deals, Reuters noted.

These additions reflect the company's focus on mobile development, which was something Ko pointed out at last June's CommunicAsia trade show held in Singapore. He said then that as smartphone shipments increase globally, users also expect an optimized games experience on their mobile devices, and Zynga wants to ensure it offers mobile extensions of its various games.

"The opportunity [today] is really around mobile," he stated in an earlier report.

Topics: CXO, Apps, Browser, Cloud, Legal, Software, IT Employment

Jamie Yap

About Jamie Yap

Jamie writes about technology, business and the most obvious intersection of the two that is software. Other variegated topics include--in one form or other--cloud, Web 2.0, apps, data, analytics, mobile, services, and the three Es: enterprises, executives and entrepreneurs. In a previous life, she was a writer covering a different but equally serious business called show business.

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