The 5G rollout across Australia continues to gain steam. Earlier this year, we announced a new 5G speed record, with a massive 10Gbps registered at a live site in Brisbane. Following the launch of the iPhone 12, demand for 5G services has started to escalate, and with that will come a steady broadening of the 5G coverage from major cities to regional Australia.
The way that we will work has potentially changed forever. The way that we will interact with companies has also changed. Our customers have even greater expectations for rapid service and instant and meaningful interactions over digital platforms, and that is what is driving a new wave of innovation in cloud contact centre services.
Modern organisations need to respond to changing market conditions at a moment’s notice. New competitors, demanding customers, and global crises all require a level of agility that was unheard of in business even a decade ago. Having the capability to react quickly can mean the difference between capturing opportunities or facing increasing obsolescence.